Foursquare, originally a mobile check in app for getting brand discounts and perks for consumers, was founded back in 2009. Seven years later, the app has decoupled into two apps (Swarm and foursqu…
The 10 Most Popular Social Media Travel Trends for 2016
Taking photos on holiday has always been an important part of documenting your travels, in order to keep the memories alive and showcase where you’ve been. However, the past decade has seen photo a…
3 Must-Listen-To-Podcasts for Content Marketers
Audio blogging a.k.a. podcasting has been around for a minute – and by a minute, I mean since the 1980s. Thanks to Apple and the MP3, podcasting began to expand in the early 2000s, and now wi…
Social Media Hacks: 6 Ways to Activate a Larger Audience During Live Events
Live events can be beneficial for your business and connecting to a larger number of individuals can be invigorating. The trick is to generate higher levels of excitement and bring in better socia…
The Digital Research Agenda: Dissertations Explore Digital Learning and Engagement
Upon the conferral of my degree in July of 2016, I completed the seven-year journey of earning my doctoral degree. The final stage of earning the Ph.D. in Educational Leadership from Indiana…
4 Ways to Handle Social Media Trolls
When your business makes the smart decision to invest in social media as a tool for digital marketing and customer service, you’re also making the choice to open yourself up to praise and criticism…
Brands Focus Attention to Social and eCommerce
With massive digitalization and mobilization of society underway, brands have shifted their marketing strategies to focus heavily on social and eCommerce channels. New consumer experiences have bee…
6 Invaluable Tips for Rebranding on Social Media
There is no denying that social media is the future of business marketing. The numbers clearly support this; Facebook boasts 1.71 billion monthly active users (MAUs), Twitter has over 310 million M…
4 Tips to Guide Content Marketing in a Crisis
Sometimes the news cycle is so dense with tragedy and disaster that it’s hard to figure out how to position your content marketing in the midst of it. If your online users are saturated with update…
6 Major Ways Freelancers Are Changing The Economy
Nowadays it seems everyone’s a freelancer. Working for yourself certainly brings lots of benefits, including choosing your own working hours and enjoying a good work-life balance. But how is freela…