6 Tips to Increase Your eCommerce Sales Image by StockSnap from Pixabay Congratulations on successfully starting your own eCommerce business! But there is no rest for the wicked. Now is the time to…
The Ethics of Big Data: Why Marketers Should Be Careful About Consumer Privacy
The Ethics of Big Data: Why Marketers Should Be Careful About Consumer Privacy Big data is here and it is here to stay. Despite several controversies surrounding the application and apparent…
10 Ways to Definitively Secure Your Online Business This Year
10 Ways to Definitively Secure Your Online Business This Year Even if you provide products or services in the real world, at least a portion of your business has a presence online. One of the bigg…
Successfully Achieving Personalized Marketing
Successfully Achieving Personalized Marketing There have been some bad words spoken recently about how effective personalized e-commerce is. Some are claiming that it doesn’t work and that ju…
Seven Deadly Sins of Video Content Creation
Seven Deadly Sins of Video Content Creation We’re living in a visual world today. Most of us would rather watch a video than read a description. Creating content that converts is tricky, though. In…
Bring Buyers to Businesses via Instagram Ads
Bring Buyers to Businesses via Instagram Ads This October, Instagram will turn 10! Since the day it came into existence, the platform has attracted over an eighth of the total human population so f…
10 Website Essentials for Ecommerce Setups
10 Website Essentials for Ecommerce Setups While it’s true that every website, regardless of the business it supports, is unique and backed by sizeable efforts on the part of developers and designe…
Marketing to Seniors: 5 Real-World Tactics
Marketing to Seniors: 5 Real-World Tactics What do you think seniors buy? Rocking chairs, straw hats, and denture glue? Nope. Nowadays they are more likely to spend their money on gaming monitors…
How Fintech Apps Are Changing E-commerce
How Fintech Apps Are Changing E-commerce The financial services industry and e-commerce world are a complex one, and business here is not so customer-friendly. The challenges are more when the busi…
5 Ways to Earn With Online Selling Platforms
5 Ways to Earn With Online Selling Platforms Anyone can become an online entrepreneur by leveraging the power of online selling platforms. Right from bringing in customers to creating user-centric …