6 Ways to Get More ROI From Instagram Ads
Advertising is essential for growing a business, and many business owners are using Instagram advertising to do the job. As the fastest-growing and the second-largest social media platform, Instagram makes a great stage for your advertising. Plus, the geo-targeted nature of these ads increases the return on investment.
After investing so much time, money, and energy into developing your Instagram ad, there’s nothing worse than realizing you’re not getting an adequate return on your investment. Though you must spend money to make money, a poorly planned advertisement is just more money down the drain.
Marketers who want the best from their advertising efforts will take proactive action after publishing an advertisement. They might use one or more of the six following strategies to increase ROI on Instagram ads.
1. Increase Your Follower Count
Having more followers at the beginning of an ad campaign helps a lot. Instagram has a complex algorithm used to determine who sees a business page’s content at that time. Without a lot of followers, your content is not a priority for them. Even paid advertisements don’t see the same engagement when your follower count is low.
Therefore, investing time and money into gaining more followers is a great strategy for increasing ROI. One of the simplest ways to boost your follower count, in the beginning, is to buy real Instagram followers. Although this isn’t a good long-term strategy, the additional followers can give your ad the boost it needs to reach many people.
For a long-term effect, try re-engaging anyone who engages with your post. With advanced analytics, you can see which customers visited your website or profile as a result of your advertisement. Try reaching out to each of these customers either through a personal message or an automatic system. It’s a fantastic way to grow your follower count while getting more loyal customers.
2. Track Influencer Marketing Posts
Savvy Instagram marketers know the value of influencer marketing. You should have at least one influencer marketing campaign in the works. Influencer marketing is extremely effective on its own. It uses the power of word-of-mouth marketing from a trusted source to get engaged followers on board.
To further the effectiveness of these ads, set up a system to track each post. Start by giving influencers a unique link so that you can track the interactions. Analytics should show you precisely how much traffic you earned from each influencer campaign and how many purchases were made as a result.
Use this information to help you determine the effectiveness of each ad. If you received very little engagement, it may be best to hone your target audience and try a different type of ad. If you received a great deal of engagement, it may be worth running a second campaign.
3. Use Custom Audiences to Optimize Funnels
With each advertisement you create, whether through Instagram ads or an influencer, develop custom audiences based on the traffic for each link. The ad platform allows you to save custom audiences for future use.
Once these audiences are created, you’ll have super-specific funnels with which to channel your advertisements. You can segment retargeting campaigns accordingly and adjust where necessary.
As always, track your retargeting efforts to ensure your strategy is working properly. Constantly monitoring, adjusting, and re-working your ads is the best way to ensure positive ROI on your advertisements.
4. Leverage User-Generated Content
Advertising often generates good engagement such as likes and follows. Sometimes a consumer will even make a purchase. But if you’re looking to build a reliable brand that customers trust and return to for repeat purchases, you need to build tangible relationships.
The use of user-generated content (UGC) is a great way to develop trust and loyalty between consumers and businesses. Plus, it’s giving you an extra endorsement for your business.
After running an advertisement, develop a UGC strategy that will drive future purchases. You might publish a branded hashtag with your advertisement, encourage consumers to share your content, or even offer a discount in exchange for a brand endorsement. Then, with the permission of the poster, share the resulting content on your page.
5. Position Ads in Stories
Instagram ads are highly effective no matter where they’re placed as long as they’re geo-targeted to the right audience. However, according to ViralRace, they’re most effective when placed in the Stories reel. These advertisements are more expensive, but they’re certainly worthwhile.
Stories operates on an automatic reel. When one story finishes, the next one automatically begins. Sticking an ad in between two consumer stories ensures that the consumer will see at least part of your advertisement.
At the very least, you’ll generate greater brand awareness. They’ll see at least a few seconds of your ad and see your brand logo. Perhaps the next time they need your product or service, they’ll go to your business first. At the most, they’ll click on your ad and make a purchase right there. Either way, it’s a win.
6. Use the Right Hashtags
Each advertisement should include a few hashtags to improve its effectiveness. You’ll want both branded and trending hashtags to make your ads searchable and to encourage user-generated content.
When creating your advertisement, do research on trending hashtags within your industry. There will likely be several different tags surrounding a single topic. A branded hashtag that represents your brand alone should also be included. You can have as many as 30 hashtags in a single post, so don’t worry about going overboard.
Consumers often search for and follow hashtags in a topic of interest. When they follow these hashtags, the Instagram algorithm will know that they’re interested in your advertisement. This helps ensure that your ads are shown to the people that are most likely to follow you or buy something as a result of seeing your ad.
We hope you enjoyed this promoted piece as much as we did!