How to Improve Transparency with Your Customers Customers prefer to feel as if they can trust the brands they patronize. Unfortunately, we operate in a business world in which too many companies fo…
The Role of Color Theory in Digital Marketing and Social Media
The Role of Color Theory in Digital Marketing and Social Media When you think about digital marketing and social media, what pops into your mind? If you’re like most people, you think about profile…
How Social Media Can Shape Investor Activity
How Social Media Can Shape Investor Activity Many companies see social media as a channel meant solely to promote their products and services or to communicate with customers. But in today’s world,…
Social Media Gives Everyone a Voice – Including the Crazies
Social Media Gives Everyone a Voice – Including the Crazies Social media has been powerful and transformational for society in the 21st century. Depending on how you view it and what personal exper…
Promoting Content on Social Media? Here’s How to Get People to Read It
Promoting Content on Social Media? Here’s How to Get People to Read It Content marketing on social media platforms isn’t as simple as it looks. Posting at optimal times means more people will see y…
7 Features of Eye-Catching Images on Social Media
7 Features of Eye-Catching Images on Social Media Social media is a crowded space. If you want your brand to stand out, you need images to do it. Not only do images have greater visibility in user …
4 Habits You Need to Ditch for a Successful Social Media Campaign
4 Habits You Need to Ditch for a Successful Social Media Campaign “Success” is a word that can only be defined as it relates to the achievement of a specific goal. When you look at the various comp…
Can You Turn Your Social Media Following Into a Full-Fledged Business?
You might have hundreds, or even thousands of followers. You might post entertaining content, be an expert, or simply know a lot of people. There are inherent personal advantages to having a networ…
When You Take A Stand For Something, People Love Your Brand
As you consider your next social media marketing move, you might see yourself sending out a blast on Facebook or Instagram using the latest and greatest proven marketing techniques you just learned…
2 LinkedIn Marketing Strategies That Don’t Work On Facebook
Today, social media marketing advice mostly consists of techniques and strategies designed to help you identify and attract your target market, get them to engage with you, and then guide them towa…