How Do Startups Identify a Target Demographic? One of the most important steps for starting a business is choosing an audience and understanding who that audience is. If your business’s target demo…
4 Strategies YouTube Influencers Use to Make Money and Captivate Their Audience
4 Strategies YouTube Influencers Use to Make Money and Captivate Their Audience Full-time social media influencers are a relatively new phenomenon. While people and brands have been using social me…
How Smartphones Challenge the Safety of Roadways
How Smartphones Challenge the Safety of Roadways Roadways are becoming more dangerous than ever as speed limits increase and more distractions permeate our lives. Vehicle manufacturers and testing …
These Technologies Make Driving So Much Safer
These Technologies Make Driving So Much Safer Since car travel has been deemed one of the most dangerous ways to travel, safety features that prevent accidents are something to celebrate. There are…
Can a Strong Social Media Presence Improve Your Search Rankings?
Can a Strong Social Media Presence Improve Your Search Rankings? For more than a decade now, social media has been a powerful marketing channel for businesses in almost every industry. It’s a great…
How to Improve Transparency with Your Customers
How to Improve Transparency with Your Customers Customers prefer to feel as if they can trust the brands they patronize. Unfortunately, we operate in a business world in which too many companies fo…
The Role of Color Theory in Digital Marketing and Social Media
The Role of Color Theory in Digital Marketing and Social Media When you think about digital marketing and social media, what pops into your mind? If you’re like most people, you think about profile…
How Social Media Can Shape Investor Activity
How Social Media Can Shape Investor Activity Many companies see social media as a channel meant solely to promote their products and services or to communicate with customers. But in today’s world,…
Social Media Gives Everyone a Voice – Including the Crazies
Social Media Gives Everyone a Voice – Including the Crazies Social media has been powerful and transformational for society in the 21st century. Depending on how you view it and what personal exper…
Promoting Content on Social Media? Here’s How to Get People to Read It
Promoting Content on Social Media? Here’s How to Get People to Read It Content marketing on social media platforms isn’t as simple as it looks. Posting at optimal times means more people will see y…