Reaching Men On Social Media Influencers play a central role in modern marketing strategy, but a quick look at social media reveals that the vast majority of influencers are women. What’s a brand t…
Content That Performs Well on Social Media
Content That Performs Well on Social Media While you might think it’s the communal aspect of social media that drives it forward, content is ultimately the gas in the engine. Without content, platf…
Marketing Luxury Via Social Channels
Marketing Luxury Via Social Channels The rise of social media influencers has changed how we think about marketing. We no longer study traditional advertisements; instead, we watch people presented…
Use Social Media to Win Your Next Trade Show
Use Social Media to Win Your Next Trade Show Although you’ll need to pay for space and work hard to organize your presentation, trade shows provide fantastic marketing for your business. However, y…
7 Team Building Strategies
7 Team Building Strategies One of the secrets to managing a successful team of marketing employees is fostering an environment where those employees are comfortable collaborating with each other. I…
How To Protect Your Clients’ Privacy And Data
How To Protect Your Clients’ Privacy And Data Managing other people’s social media accounts puts you in a position of ultimate responsibility. Maintaining security online isn’t the most convenient …
Should You Use LinkedIn as a Marketing Tool?
Should You Use LinkedIn as a Marketing Tool? LinkedIn was originally designed as a networking tool for professionals. It was a platform separate from your personal social profiles, where you could …
How Do Startups Identify a Target Demographic?
How Do Startups Identify a Target Demographic? One of the most important steps for starting a business is choosing an audience and understanding who that audience is. If your business’s target demo…
4 Strategies YouTube Influencers Use to Make Money and Captivate Their Audience
4 Strategies YouTube Influencers Use to Make Money and Captivate Their Audience Full-time social media influencers are a relatively new phenomenon. While people and brands have been using social me…
How Smartphones Challenge the Safety of Roadways
How Smartphones Challenge the Safety of Roadways Roadways are becoming more dangerous than ever as speed limits increase and more distractions permeate our lives. Vehicle manufacturers and testing …