“Success” is a word that can only be defined as it relates to the achievement of a specific goal. When you look at the various components of your social media marketing campaign and declare it succ…
Can You Turn Your Social Media Following Into a Full-Fledged Business?
You might have hundreds, or even thousands of followers. You might post entertaining content, be an expert, or simply know a lot of people. There are inherent personal advantages to having a networ…
When You Take A Stand For Something, People Love Your Brand
As you consider your next social media marketing move, you might see yourself sending out a blast on Facebook or Instagram using the latest and greatest proven marketing techniques you just learned…
2 LinkedIn Marketing Strategies That Don’t Work On Facebook
Today, social media marketing advice mostly consists of techniques and strategies designed to help you identify and attract your target market, get them to engage with you, and then guide them towa…
What Are Facebook’s New Page Engagement Custom Audiences (PECA) Good For?
What Are Facebook’s New Page Engagement Custom Audiences (PECA) Good For? Facebook recently released a new feature for its online advertisers and marketers; it’s called page engagement custom…
How Can You Be Sure You’re Sharing “Real” News?
How Can You Be Sure You’re Sharing “Real” News? Fake news is a huge buzzword right now. It’s so popular that CBS and 60 Minutes recently ran a story on the subject and major news media outlets are …
A Guide to Hiring the Right Person to Head Up Your Social Media Team
A Guide to Hiring the Right Person to Head Up Your Social Media Team Social media is one of those things you can handle on your own for a few months. But pretty soon, you’ll find that it consumes v…
Are You Violating Intellectual Property Rights on Social Media?
Are You Violating Intellectual Property Rights on Social Media? Social media is a brilliant way for people to communicate quickly and creatively. You can share your thoughts and ideas with emoticon…
How Do Leading Brands Generate Actual Leads With Social Media?
How Do Leading Brands Generate Actual Leads With Social Media? You’ve been told for years that you need to use social media to drive leads, but what gives? If you’re like a lot of marketers, you po…
Stop Sharing So Much Information About Your Kids on Social Media
Teens and young adults seem to love social media, but many parents also spend endless hours on the site, sharing information about their families. It seems like a harmless activity, but it can quic…