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4 Features for Mobile App Success
4 Features for Mobile App Success Having a brilliant idea doesn’t guarantee success in this competitive digital space. The majority of apps fail not because of a bad idea but because of usability i…
Amazon’s 30 cents
1. Amazon’s 30 cents Gas for 30 cents? Just kidding! The cheap gas promotion was part of “Maisel Day, an Amazon marketing campaign attempting to highlight the Prime Video series The Marvelous Mrs. …
5 Tips to Improve Your Retargeting Campaigns
5 Tips to Improve Your Retargeting Campaigns Did you know that just a measly 2% of first-visit traffic converts to a sale? If marketers relied on this touchpoint alone, a lot of business owners wou…
How Psychology Can Help You on Social Media
How Psychology Can Help You on Social Media Why do people love scrolling through Instagram? Liking stuff on Facebook? Pinning things on their Pinterest boards? There’s a reason behind every trend w…
Amazon’s Twitter Reps: Fact or Fiction?
1. Amazon’s Twitter Reps: Fact or Fiction? The public-relations apparatus responsible for managing Amazon’s relationship with our democracy has continued to undertake information operations designe…
Engagement Lessons in Video Marketing
Engagement Lessons on Video Marketing With the rise of social media, video marketing has gained enormous popularity. There’s no doubt that video marketing is making a splash and is helping to drive…
Alexa Goes to College
1. Alexa Goes to College Just west of downtown St. Louis, a stone’s throw from the Gateway Arch, sits St. Louis University. Founded in 1818, this private, Catholic university is steeped in t…