Linkedin: Sales + Marketing (book excerpt from How to Sell on LinkedIn) Aligning Sales & Marketing on LinkedIn: Historically, marketing would tell customers what they wanted and sales would te…
SEO Tips For Your LinkedIn Company Profile
LinkedIn: SEO Tips For Your Company Profile Why: Search Engine Optimization (SEO) doesn’t have to be difficult. There are several easy ways to manage a company page to drive engagement, boost traff…
How to Sell on LinkedIn: Across All Channels
How to Sell on LinkedIn: Across All Channels Why Reaching your customer where they want to be reached when they are ready to buy is critical to increasing sales. Social selling is a great way to do…
Disrupt Your Business: How Small Businesses Can Innovate Their Way to Bigger Profits
Disrupt Your Business: Innovate to Expand Profit Your business needs to innovate. You know that. Everybody tells you so. But how? When we think of innovation, we often picture caffeine-fueled geeks…
Kartikeya Sharma and iTV Network Are Transforming the Way We Look at Sports
Kartikeya Sharma and iTV Network Are Transforming the Way We Look at Sports When it comes to running a media business, Kartikeya Sharma does not follow a script. This is probably one of the reasons…
Self-Driving Trucks Deliver Mail
1. Self-Driving Trucks Deliver Mail Next on the self-driving to-do list is an initiative to test self-driving mailing trucks. The U.S. Postal Service is starting a two-week test, transporting mail …
How to Effectively Target Your Audience on Social Media
How to Effectively Target Your Audience on Social Media Social media is one of the most effective digital marketing tools available. It has transformed the way in which we communicate and is a driv…
#MeToo Movement Sparks Barriers for Women in Workplace
1. #MeToo Sparks Barriers for Women LeanIn.org released a survey on Friday highlighting findings of women in the workplace following the aftermath of the #MeToo movement. Lean In, a women’s self-em…
A Closer Look at Social Casino Software
A Closer Look at Social Casino Software Although social casinos have been around since the early 2000s, they didn’t attract much attention until 2012 when online casinos started featuring their gam…
Artificial Intelligence and the Future of Marketing
Artificial Intelligence and the Future of Marketing The realm of artificial intelligence has grown exponentially since the concept was first introduced back in 1966. AI has evolved to encompass so …
If Your Small Business Isn’t Using Data Science, Are You Behind the Competition?
If Your Small Business Isn’t Using Data Science, Are You Behind the Competition? Now that the hype surrounding big data technology is settling, business leaders want to learn real-world uses for th…
College Board Adds SAT Diversity Score
1. College Board Adds SAT Diversity Score Yesterday, The College Board added a program to the SAT that takes an adversity score into account when reviewing applicants. The goal is to factor in cult…
Knowing Your Workplace Rights as a Woman in 2019
Knowing Your Workplace Rights as a Woman in 2019 Recent research indicates that women are disadvantaged in the workplace due to gender equality issues, as well as aspects related to pregnancy and o…