Linkedin: Sales + Marketing (book excerpt from How to Sell on LinkedIn) Aligning Sales & Marketing on LinkedIn: Historically, marketing would tell customers what they wanted and sales would te…
SEO Tips For Your LinkedIn Company Profile
LinkedIn: SEO Tips For Your Company Profile Why: Search Engine Optimization (SEO) doesn’t have to be difficult. There are several easy ways to manage a company page to drive engagement, boost traff…
How to Sell on LinkedIn: Across All Channels
How to Sell on LinkedIn: Across All Channels Why Reaching your customer where they want to be reached when they are ready to buy is critical to increasing sales. Social selling is a great way to do…
IoT in Energy and Utilities: An In-Depth Look
One of the most important sectors in existence, we rely on energy and other utilities for a wide variety of things. Indeed, despite the fact that we are attempting to create more green-friendly met…
Why Advertising in Europe is Different From Advertising in The US
Why Advertising in Europe is Different From Advertising in The US No news that American and European companies operate in different environments including culture, government, and politics. Satisfy…
What Is a Social Media Influencer, Anyway?
We’re living in the era of the “social media influencer,” a powerful social media user capable of swaying people’s opinions, and therefore capable of attracting sponsorship and advertising revenue.…
Do’s and Don’ts when Launching Social Media Campaigns
Social media marketing is one of the biggest forms of marketing strategies in 2019. With 3.2 billion people on social media alone, it gives you an idea how powerful these platforms can be when mark…
5 Industries Being Changed by Conversational AI
5 Industries Being Changed by Conversational AI Conversational AI is a growing industry. It encompasses solutions including chatbots and voice-activated smart assistants to aid users in getting ans…
Despite Recent Trends, Employees Don’t Want These Features in Their Office Space
When we study what employees want in an office space, the research also reveals what they don’t want. Recent trends such as remote work and open seating arrangements may fare worse than expec…
CLO: What Does a Chief Learning Officer Do for an Organization?
Image Source: Pixaby Today, a new corporate career path is on the rise. For professionals passionate about teaching and resource development, the Chief Learning Officer makes for an exciting opport…
The Ultimate Social Media Guide for Ride Sharing Services
We cannot imagine a life without social media, can we? Now that we understand how to leverage this channel to improve conversions and optimize the business solutions, it has become imperative to al…
How to Quantify Your Cybersecurity Risk: A guide for SMBs
How to Quantify Your Cybersecurity Risk: A guide for SMBs According to Conference Board, cybersecurity is the top concern for American CEOs. And really, who can blame them? Cybersecurity incidents …
Digital Transformation – Laying the Way For What’s to Come
What Is Digital Transformation? Digital transformation is when there is an integration of digital technology in all areas of business. The result of this integration is that it transforms the way t…