Linkedin: Sales + Marketing (book excerpt from How to Sell on LinkedIn) Aligning Sales & Marketing on LinkedIn: Historically, marketing would tell customers what they wanted and sales would te…
SEO Tips For Your LinkedIn Company Profile
LinkedIn: SEO Tips For Your Company Profile Why: Search Engine Optimization (SEO) doesn’t have to be difficult. There are several easy ways to manage a company page to drive engagement, boost traff…
How to Sell on LinkedIn: Across All Channels
How to Sell on LinkedIn: Across All Channels Why Reaching your customer where they want to be reached when they are ready to buy is critical to increasing sales. Social selling is a great way to do…
7 Simple Steps to Build Your First Small Business Website
7 Simple Steps to Build Your First Small Business Website Having an online presence today is something every business should do if it wants to be noticed and reach its target clients, customers, or…
5 Most Effective Ways Students Can Use Social Media for Education
5 Most Effective Ways Students Can Use Social Media for Education There has been a rise in social media usage among a younger generation over the years. Social media has proven itself as an effecti…
Using Social Media to Boost Your Brand Visibility
Social media adds meaning to the lives of millions of digital marketers out there. Taking social media away from them makes their existence irrelevant. Facebook is the haunt of 1.94 billion virtual…
Bitcoin Millionaire Reaches for the Stars
Out of This World Bitcoin millionaire Erik Finman is taking the term “worldwide” to a whole new level. The eighteen-year-old is working with NASA to send a mini-satellite into space with music reco…
Social Media Sharing: Things You Shouldn’t Be Doing
We are entrenched in the world of social media; there are a horde of social networks that exist these days and are all platforms for sharing whatever information you want. It has become the norm fo…
Four Things Your Logo Should Be
Logos are the face of your company—the image you use as social media profile pictures, the picture that media will use when they report or review your products, and the symbol that sticks in consum…
Tech Companies Take Racism by Storm
The Dark Web Rises GoDaddy banned the Neo-Nazi site called The Daily Stormer after it publicly celebrated the murder of Heather Heyer, a protester in this week’s white supremacist rally in Charlott…
5 Ways to Come Up With More Original Social Media Strategies
If you want to be successful in social media, you need to post content and engage in ways that nobody else is doing. Why? A whopping 90 percent of marketers believe that social media is important t…
Converting Leads: Tips for Turning Website Visitors into Subscribers
Converting Leads: Tips for Turning Website Visitors into Subscribers It’s important to generate traffic to your website, and you should be doing so through SEO and perhaps advertising as well…
5 Ways To Measure Influencer Marketing On Instagram
Influencer marketing is a term that has been used pretty much everywhere where companies are trying to leave a mark. It is pretty important, one of the main reasons why companies or brands grow, es…