Can Digital Adoption Tools Boost Your Sales Performance?
The short answer is yes, and in this article, we will discuss four solid reasons.
But before that, let’s make sure we both understand what Digital adoption tools are.
What are digital adoption tools?
In simple terms, a digital adoption tool is a piece of software that is added on top of another software program, app, or website to aid in proficiency by directing users through crucial tasks and offering contextual data as they use the program. These tools facilitate the rapid familiarization and mastery of new users with an application while also offering ongoing training to promote the adoption of new features and functionality.
Why are they important?
A digital adoption platform (dap) is essential to ensure businesses get the most out of the apps their teams use as the importance of fluent and effective software used to drive employee productivity and growth increases.
This begins with effective in-app onboarding that enables new hires to get up to speed quickly, and it continues as businesses keep an eye out for potential trouble spots that could be causing obstacles and a backlog of IT support tickets.
The reliable analytics offered by the ideal platform for digital adoption will aid businesses in ensuring that internal governance guidelines and best practices are being followed. Additionally, the rise in employee productivity and app comfort will inevitably translate into better customer experiences.
Salespeople are constantly on the lookout for new ways to improve client relationships, increase profits, and sell their products. They carry out daily tasks while using a variety of applications, such as CRM and other software.
Salespeople frequently interact with up to 13 digital tools, which can be time-consuming and overwhelming.
Naturally, sales representatives would benefit if every app was easy to use in its entirety. Unfortunately, this is not always the case. When attempting to troubleshoot and determine the next course of action, sales applications frequently have varying and complex user interfaces, which causes confusion and wastes time.
The Advent of Remote Work and Sales Nowadays
The once-significant component of a sales representative’s job that involved traveling to meet clients has become more digital. Sales representatives today are closing deals and utilizing virtual selling with clients all over the world. Remote work has also helped companies cut travel costs by almost 90%.
There will be more reliance on software as the means of securing deals as travel and lodging costs decline. Software solutions will increasingly be used by businesses to give their salespeople a competitive edge. Digital adoption solutions are required as a result of a greater focus on software. A digital adoption platform (DAP) can make sure that software is actually used and adopted and can smoothly transition sales representatives to new workflows.
Continuous Training and Upskilling
In case you didn’t already know, the world’s largest room is for improvement. Surprisingly, digital adoption solutions provide much of this and are required as a result of a greater emphasis on software. A digital adoption record to determine if an employee will stay with a company for a long time is not enough. It is necessary to focus more on providing thorough & continuous training and upskilling. However, training continues after a new hire has worked for 90 days. In fact, continuing education is critical for keeping employees informed and current, especially in fast-changing industries.
Even seasoned salespeople can always develop new skills, whether it’s better messaging, contract negotiations, or objection handling. However, since salespeople have a busy schedule already, fitting additional training hours into it can be challenging.
A digital adoption solution can be used anytime, anywhere, to accommodate salespeople wherever they may be. New workflows or instructions are incorporated into the app, streamlining the training process. Additionally, sales leaders can gather analytics to learn more about where in the training or app flow users are losing interest or need more clarification. Analytics can also be used to automate procedures and cut the number of clicks in a procedure from 10 to under 3.
Boost productivity on your sales team
Having established that the nature of sales teamwork has changed to be more remote, salespeople need the right tools to do what they do best and optimize productivity.
The reason is simple: by using a digital adoption solution, fewer steps can be taken while still ensuring accurate and reliable data entry. The rep can concentrate on closing deals by turning off the noise and other distractions.
As more businesses are realizing, a digital adoption solution is essential to maximizing software investments and employee capabilities with the right technology and strategy.
Today, digital adoption is crucial for every business. You can’t afford to ignore it because it affects your customers’ experience, employee productivity, overall ROI, and sales. Given the rapid rate at which new digital tools are being introduced to the market, it’s critical to concentrate on digital adoption in order to ensure that your company always makes the most of the digital tools it already has and that you always perform to the fullest.
This article has been published in accordance with Socialnomics’ disclosure policy.