What is Digital Adoption and Why Should You Care?
Digital tools are everywhere; your customers expect to do everything on their smartphone, and your employees order dinner through a digital voice assistant like Siri or Alexa. Companies need to adopt digital tools in order to keep up with the demands of their customers, such as offering mobile payments at a time when many shoppers are going cashless. Digital tools also help businesses of all sizes become more efficient, using data for better business decisions and automating as many tasks as possible.
In a digital age, every business should be maximizing the business benefits of smart, intuitive digital tools. That’s where digital adoption comes in. It’s often glossed over as part of digital transformation, but it’s very important to understand the difference and to appreciate what digital adoption can bring to your business.
Digital adoption is something that every business should care about. It improves your ROI and ensures that you’re working with the very best tools at your disposal to raise productivity. Now is the time to master digital adoption for your business.
What is Digital Adoption?
The first challenge is to fully understand what digital adoption is. While digital transformation means introducing digital tools to your business, digital adoption refers to using those tools to their fullest extent.
When your business reaches digital adoption nirvana, you’ll know that both your employees and your customers have mastered all the possibilities of your business apps and software.
Why You Should Care About Digital Adoption
There’s no reason for any business to ignore digital adoption. The bottom line is that no matter how good or efficient your new digital solution, it’s only going to be as effective as the people who are using it. If your employees or customers don’t understand how to use new software or a cutting-edge app, you won’t see the business benefits you’ve been promised.
There are 3 primary reasons to care about digital adoption in your business.
1. Increase ROI
You care about digital adoption because you care about improving your ROI. Upgrading your business’ digital tools, business apps, and other software is a costly undertaking. You invest a significant amount of money into investigating the rival benefits of different tools, buying, installing, and configuring new software, and safely removing your old solution. You’re willing to sink money into a new set of business apps that will make your invoicing process more efficient, or a state of the art customer portal that brings faster customer payments, but you aren’t willing to pay all that money for nothing. You want to see a reasonable return on your investments so that you know that your money didn’t go to waste.
That’s where digital adoption comes in. Digital adoption means that your employees and customers are actually using those fancy tools you installed. With digital adoption, your business tools and apps are being put to good use within the business, and your customers are gaining the benefits of your advanced customer portal.
2. Raise employee productivity
You care about digital adoption because you care about your business’ productivity. When your employees use all the capabilities of your new software, they’ll be more efficient. Advanced digital tools help small businesses to streamline business tasks and free up employees for other business activities, enable enterprises to make better data-driven business decisions, and offer more effective collaboration for remote workers.
Digital adoption ensures that your employees are getting the most out of your apps and tools so that they are as efficient and productive as possible. When employees understand how to use your digital tools properly, they’ll enjoy a smoother and easier working environment, feel less frustrated, and focus more of their time on the creative work that can’t be outsourced to an app. The improvement in employee attitude together with the freeing up of employee time is a significant advantage.
3. Improve customer experience
You care about digital adoption because you want to provide the best possible customer experience. You understand that your customers want to be able to interact with your company digitally. They want instant access to their personal information, self-service customer portals, and to use their phones for tasks like choosing products, sending payment, and changing account details.
Without digital adoption, customers grow frustrated with apps they don’t understand, raising the likelihood of churn. Customers will take up your employees’ time by asking questions that could have been resolved by the digital tools that are going unadopted. Digital adoption improves your customer experience, boosting your brand image and raising your bottom line.
Digital Adoption Matters for Every Business
Digital adoption is key for every business today. It has implications for your customer experience, employee productivity, and overall ROI, so you can’t afford to ignore it. With digital tools entering the market at high speed, it’s important to focus on digital adoption so that your business will always make the most of the digital tools it has, ensuring that you always work to your fullest.
We hope you enjoyed this promoted piece as much as we did!