How to Use QR Codes as a Part of Your Marketing Strategy
An average person finds scanning a QR code safer than clicking on a shortened link found online. It’s also easier to scan this code than type the desired address yourself. These benefits make adding QR codes to your marketing strategy worth your while. Here is how to use QR codes as part of your marketing plans!
What Are QR Codes and How Do They Work?
QR codes are nothing else than barcodes that store information. The working process is similar to a supermarket worker reading the barcode for the product price. You can use a smartphone app to read QR codes. These apps are free and don’t require much room on your device. The code will take you to the link stored inside it.
You’ll find two types of QR codes:
- Static – you can only put information on it once.
- Dynamic – it’s possible to adjust the data whenever you want.
QR codes provide information about the device, location, and time of the scan to provide you with valuable statistics.
Unique Ways of Using QR Codes for Your Business
If you are creative enough, there’s no limit to where you could place QR codes. Check out some inspiring suggestions below and find your favorites!
Add a QR Code to the Car Magnet to Promote Your Service
Car magnets are affordable promotional material. You can give them away to clients who purchased your product. They can also serve as gifts to people who enter your store. You can also consider keychains and other small items. The key lies in adding a QR code that helps promote your business.
Place QR Codes Made from Artificial Glass in Public Parks
The local park is an excellent place to promote your company. But you don’t want to impose while people are relaxing. Using artificial grass to make a QR code is a creative and unique advertising method for public parks. Not only will the code fit the green surfaces, but it will attract attention in a spontaneous and non-imposing way.
“Hi There, My Title Is” Tags
You’ve surely seen people wear white and pink tags with their names. What if you replace the name with a QR code? It’s a unique change that could inspire some visitors to start a conversation. A tag with a QR code also protects your privacy because not everyone can see your name or title.
Build Your Email Marketing List with QR Codes
It shortens the effort users need to invest in joining your mailing list. After scanning the QR code, they will visit a landing page where they only need to enter their email address. You can boost their motivation by adding a small discount or gift to those who subscribe.
QR Codes on Product Packaging
The code should lead to useful content to motivate buyers to use it. If you sell an ingredient, you can post some recipes on your site. Generate a QR code leading to that page, and you could secure a website traffic boost. Some other examples include linking the code to laboratory tests regarding the product or information about the production process.
Use QR Codes to Drive Reviews on Yelp
Yelp reviews are important for any business. But many satisfied customers might find it a hassle to leave feedback. So, what if you make it easier by adding a QR code that takes them automatically to the page where they need to post their review? Your business should start getting more reviews and feedback in no time.
If you place a banner in a popular city location, you can boost brand awareness quickly. And adding a QR code to your advertisement can increase website traffic, too. If you are promoting a particular product, use a code that links to its detailed description.
Use QR Codes in Interactive Video Ads
The idea is similar to banner ads, except these are video materials. You can consider leaving a QR code in the corner during the entire ad when you create a video commercial. Alternatively, make sure it’s there long enough for a viewer to scan it.
Steps to Generate a Unique QR Code
QR codes almost doubled their reach from 2018 to 2020. It’s time to jump on board and use this trend to your advantage. Here is how to generate a QR code:
- Pick what you want to promote. Will it be the website’s homepage, another page, text, etc.?
- Choose a free online QR code generator. Enter the information necessary and pick between static and dynamic code.
- Customize the code. You can improve the design by adding a frame or adjusting colors. Once you are happy, proceed to download the code and use it anywhere you see fit.