5 Tips for Boosting Your Website’s Value
Whether you run a blog or an eCommerce store, you might be wondering how much your website is worth and if there is anything that you can do to help increase the value. Perhaps you are considering selling your website, blog, or online store in the future. If this is the case, then you will be glad to hear that there are lots of things that can contribute to the value of a site, and some of them are controlled almost completely by you, while others you can certainly work towards improving. No matter what kind of website you run, these are some of the main things that you can do to boost its worth.
Get a Valuation
First of all, it’s a good idea to have your website valued by a professional since this will give you a clearer idea of what is working well right now and what could be improved in the future to help you secure a better price for your site. There are several valuation methods that look at a lot of different factors to give you an average figure for how much your site is worth right now. It’s always better to invest in a professional valuation rather than simply guessing or going by how much you might be prepared to pay to buy a site like yours.
Traffic is one of the major factors that website valuators will look at when coming up with a figure for your website, so anything that you can do to increase organic traffic to your site will be a win. Focusing on SEO, local SEO, social media traffic, and other types of traffic to your site might be something that you want to do with the help of a professional in order to get the best results and enjoy a bigger return on your investment.
Improve the Design
While the design might not be the only factor that is considered when valuing a website, it’s important to bear in mind that a modern, professional design can have an impact on how much your website is worth. Not only will making changes such as making the design responsive if it is not already potentially have an impact on your organic traffic, but website buyers are not always looking for a fixer-upper. Investing in professional, modern website design that you can be proud to show off and sell as a key part of your website overall can make a huge difference to the value.
Encourage More Sales
If you run an eCommerce store, then it’s likely that the amount you make in sales per month or quarter is going to be one of the main factors taken into consideration during a valuation. While you might not have full control over the number of sales that you make, there are some things that you can do to try and reduce lost sales and revenue. For example, you may want to consider setting up abandoned cart emails to encourage customers who have left without checking out and making a purchase to come back and finish it.
Polish Your Content
Finally, the content on your site will also be taken into account by anybody conducting a valuation. Content that is valuable, engaging, and easy to read is always going to have a more positive impact on how much your site is worth since it will directly help to drive more traffic to your site. Spend time polishing and improving the content already on your site and consider adding a blog, if you do not already have one.
Whether you want to sell your website or are simply interested to know how much it’s worth and how to improve that number, focus on improving these main factors.
This article has been published in accordance with Socialnomics’ disclosure policy.