Native Video Advertising Guide
Did you know that when you post your videos directly, not on any social media platform, they play automatically?
This means you’re going to receive views on your videos when you post them because it becomes easier to watch and requires less effort for each view.
Well, that is true and it can be achieved through native video advertising.
What is Native Video Advertising?
Native video advertising also referred to as branded video, is the integration of branded messages into existing and visual content.
They match the unique look and feel of each publisher site they appear on, they also drive higher brand awareness and engagement.
These ads are auto-play, which means that the video will begin to play, but without sound, once it comes into view.
However, the viewer can click on the advertisement to activate the sound. It is video content that is uploaded directly to a social network and played in a feed (news feed) on that platform.
Advantages of native video advertising
- Native video advertising is non-interruptive or disruptive.
- It doesn’t interrupt the user experience with unnecessary clicks on new windows.
- They are more research-based and focused on story-telling as opposed to product-centric or sales-oriented.
Applications of native video advertising
Native video ads are engaging as social media networks encourage engagement.
The biggest places where native video advertising is taking off are on social media platforms like Facebook, Instagram, Linked In, Twitter, and even sites like Reddit.
It’s the perfect place to run video ads in a way that doesn’t interrupt the user experience because the video is watched and engaged at higher rates than any other form of content.
Examples of native video advertising
- Facebook native video advertising
- Twitter native video content
- Instagram native video advertising
- Pinterest native video advertising
- Youtube native video advertising
How native video ads apply to social media
- Recommended videos on youtube
- Promoted videos on Twitter
- Sponsored videos on Facebook
Basic guidelines for native video advertising
• Digital video advertising trends
The digital video world is extremely dynamic and not static. As a marketer, you have to stay on top of new developments to understand the needs of the audience.
• Video ads are not as short as….
When it comes to video, people are willing to pay attention for a bit longer. In other words, you have to extend the video format, so that you (advertiser) can have more time to tell a story and drag your viewer’s interest and attention into what’s happening on screen.
• Mobile users tune in longer
Smartphone users are more committed to the video than those on a desktop. However, attention drops sharply after 1 minute. This suggests that workers creating video ads for the mobile phone should be more mindful of the length, based on the type of traffic they want to attract.
• Animation makes it fancier
Animation gives marketers more options for creating video ads, some of which could be naturally difficult or even impossible otherwise. Animation turns your contents into live-action, emphasizing the human side of the story.
• Video ad spend is increasingly getting popular
Advertisers need to remain aware of the shifts in video ads. Forgetting about video ads could cause them to fall behind competitors.
Making video ads part of your strategy allows you to engage with audiences that ignore text and banner ads.
This article has been published in accordance with Socialnomics’ disclosure policy.