The Dos and Don’ts of Branding in 2020 If you look at the industry press, you’d be forgiven for thinking that the world of branding in 2020 is totally different from 2010. Amid widespread talk of t…
Tips for Leading Across the Generation Gap
Tips for Leading Across the Generation Gap As hard as it can be to believe that oneself is out of touch, it’s more than likely true. Each new generation is vastly different than the one that came b…
How Businesses Benefit From Social Media
How Businesses Benefit From Social Media Don’t be one of those well-known companies that ruined their reputation with one social media campaign. Pepsi’s anti-Black Lives Matter commercial went vira…
Logo Design Strategies
Logo Design Strategies Creating a competitive edge in a business is a crucial step every entrepreneur needs to take. A business’s success does not only depends upon the operational values and…
Six Trends to Follow to Keep Your Brand Relevant
Six Trends to Follow to Keep Your Brand Relevant You love your brand. Weeks, months and years of researching your audience and working with your marketing team has brought it to a point that makes …
How Using an Agile Approach Can Make You a Successful Leader in 2019
How Using an Agile Approach Can Make You a Successful Leader in 2019 “Only the mediocre die always at their best. Real leaders are always improving —and raising their bar on how superbly they can p…
A Step-by-Step Plan for Rocking Your Personal Brand
A Step-by-Step Plan for Rocking Your Personal Brand If you’re utilizing an online presence to build your business, you are building a personal brand. Personal branding plays an important role in bu…
Taking Care of Your “Baby”: How to Best Protect Your Business Startup
Planning, purchasing, hiring, and marketing are all intensive processes that entrepreneurs need to get right for achieving success. With all this to worry about, you also have to take measures for …
Social Media Marketing Strategies to Help Startups Survive
Social Media Marketing Strategies to Help Startups Survive According to studies, 9 out of 10 startup businesses are expected to fail. This is the sad reality that entrepreneurs have to deal with. G…
How to Build a Strong Brand on Social Media in 2017 (with Tools & Actionable Tactics)
Since 2010, the number of social media users have more than doubled, increasing activity on social media platforms and reducing the average organic reach of social media posts. Building a strong br…