Should You Shift Your Marketing Resources from Twitter to Instagram? The digital marketing profession requires extensive executive decision-making capabilities. Two of the most important decisions …
Going Beyond Engagement Baiting On Facebook
Going Beyond Engagement Baiting On Facebook Despite what the user numbers suggest, Facebook is witnessing a slowdown in recent years. According to one study, the engagement on Facebook Pages has dr…
5 Ways to Know if Your Social Media Presence is Working
5 Ways to Know if Your Social Media Presence is Working If you’re running various channels on social media, there may be times when you are plagued with self-doubt or guilt about this particular in…
4 Ways to Maximize Conversations After Your Company’s Webinar
4 Ways to Maximize Conversations After Your Company’s Webinar Webinars require a large amount of time and planning in order to be executed effectively. From conception to launch, there are a lot of…
Why You Need to Be on Reddit (If You’re Not Already)
Why You Need to Be on Reddit (If You’re Not Already) When your company begins revising its social media marketing strategy, it probably doesn’t include Reddit in the mix. Don’t feel ashamed o…
Becoming the Community Engagement Standard Using Social Media
Becoming the Community Engagement Standard Using Social Media Between social media, a veritably endless list of “news” sites, and everyone having a camera in their pocket, it’s impossible to get aw…
Marketing Tips to Raise Funds for Nonprofits
Does Social Media Work for Nonprofit Organizations? There is only one answer to this question, “Yes, it does,” and moreover, such work is incredibly effective. It is difficult to imagine a flourish…
Targeting Troubles: Who’s Your Real Customer?
Targeting Troubles: Who’s Your Real Customer? So you’ve revamped your content or branding, and maybe you’ve seen a boost in traffic to your site but it isn’t showing in your bottom line. Often, mak…
How To Get the Most Out of Micro Influencers
How To Get the Most Out of Micro Influencers There have been tons of articles written about micro influencers and how they can drive up your ROIs. Yet, people seem to be avoiding revealing the true…
Growth Hacks for Your Social Media Impact
Is your business getting maximum positive exposure from your social media efforts? Few are. These social media strategies are tools for determining what will stimulate growth for your company, the …