Copy vs. Content: Their Roles Many marketers confuse copy with content and the other way around. The truth is that copywriting and content creation are two sides of a coin – they complement e…
11 Ways to Design Your eCommerce Page on Instagram
11 Ways to Design Your eCommerce Page on Instagram Once upon a time — in 2010, to be specific — Instagram was nothing but another social platform filled with pictures of cats, food, and selfies. Ab…
15 Tip Guide to Creating Marketing Content that Resonates with Customers
15 Tip Guide to Creating Marketing Content that Resonates with Customers Content is king. Everybody knows that. But the king is sometimes elusive, meaning that producing marketing content is no eas…
5 Ways to Know if Your Social Media Presence is Working
5 Ways to Know if Your Social Media Presence is Working If you’re running various channels on social media, there may be times when you are plagued with self-doubt or guilt about this particular in…
Content Marketing: How to Get More Results Spending Less Time Creating Content
Content Marketing: How to Get More Results Spending Less Time Creating Content According to Wikipedia, the Pareto principle, also known as the 80/20 rule, is named after an Italian economist, Vilfr…
Serving Your Content to Deliver the Message
Serving Your Content to Deliver the Message It is not what you say; it is how you say it that is important – everybody has probably heard this maxim at least once, and nowhere is it as important as…
4 Tips to Guide Content Marketing in a Crisis
Sometimes the news cycle is so dense with tragedy and disaster that it’s hard to figure out how to position your content marketing in the midst of it. If your online users are saturated with update…
Snapchat Geo-Filters: Design, Map & Buy
When Snapchat allowed geo-filters to go “on demand” it was the coolest thing for both consumers and brands. It allowed everyone to show their creativity and to have a chance at c…
Can a One-Page Website Hit the Mark?
Creating a website can be a painful process. First, you need to look for well-priced hosting – there are lots of hosting providers to choose from, including Siteground. Next, you have to configure …