4 SEO Facts You Didn’t Know About
Today, having a compelling online presence is one of the most important things for websites or businesses. Without the support of the online medium, rewards are going to be significantly lower and that website or business would be losing out on a huge portion of its potential profit. In order to ensure a successful online campaign, whether it is related to brand awareness, marketing, or just establishing a foothold on the market, there is one thing that keeps everything together and allows your online platform to move forward: SEO. SEO is one of the most important elements in a website’s arsenal and that’s why websites are looking for the best Toronto SEO company services.
If not tended to and treated carefully, SEO can backfire. A platform which hasn’t been SEO-tweaked will fall behind competitors that have invested resources into developing a strong SEO strategy. While most people dabbling in online business have knowledge about SEO, there are some things that many still aren’t aware of. Therefore, if you’re interested to find out some intriguing and possibly game-changing facts about SEO, just keep reading.
There’s no search ranking boost to be gained from meta descriptions
Meta descriptions are text displayed under a website’s link on the search results page. Many understandably believe that it’s an important part of a website’s ranking since it’s right there, but in fact it plays no part in how Google ranks your website. This means that spending large amounts of time in optimizing and perfecting that little bit of text won’t yield the results you hope to receive.
There’s a thing called Social Search
This is a real thing and it’s basically what you get when you combine SEO with social media. Most websites that put a lot of emphasis on SEO also have or should have a strong social media resolve. However, if you’re lacking the latter, you should know that social media activity linked to users’ profiles/handles and the people that follow them or like their posts, has a significant impact on rankings because it directly influences what kind of content they see. That’s why it’s very important for a website to have a strong social media optimization.
Jamming keywords in content beyond reason does nothing
Some believe that using their keywords as often as possible will help them get more traffic on their websites. However, the truth is that there is no pre-determined number of times that a keyword should be used in order to guarantee increased traffic. In other words, it’s OK to use keywords when they make sense. Believe it or not, having the same word pop up every other sentence is quite annoying and distracting for readers, and can easily become counterproductive for the SEO effort.
If you haven’t submitted your website to Google, don’t worry
You might have not known this but your website doesn’t have to actually be submitted to Google in order for search engines to find it. Crawlers are responsible for search engines finding your website without the need of submitting. Sure, there’s the argument that submitting will help index your site faster. The only thing is, that argument is invalid as it’s not true. Your site doesn’t index faster when you submit to Google, so in the end, not being submitted doesn’t really mean as much as you thought it did.
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