Have you ever tried overcompensating a flawed SEO strategy?
Are you, like most budding marketers, who aspire to lead the digital marketing sphere?
If you can resonate with this question, the subsequent paragraphs would surely pique your interest.
Experts who have been trying to oversimplify search engine optimization need to get over the fixation towards basics and concentrate more on important aspects.
Decoding Google’s stringent algorithms is beyond the single-faceted norms of content marketing. It must be understood that SEO is dependent on covering the inches and that too with precision. Producing great content is paramount, but pairing the same with some of the other metrics is what makes all the difference.
In this post, we will be talking about four counter-productive strategies which make content marketing look basic as compared some of the lesser known strategies, equally important, if not more. Once these four techniques are visited in detail, it becomes a lot easier to debunk the SEO myths— about the industry.
#1. Prioritizing Pages
Let the content bandwagon, take a back seat as the more established websites has bigger issues to deal with. While a newly created hub can start from the scratch, a hosted website needs to rank for certain specific keywords— mainly for the business to flourish.
There might be a possibility that certain websites are still ranking for a few, specific keywords— even after stalling the content creation process. The primary focus should, therefore, be restricted towards prioritizing those keywords and even the subsequent pages.
Once the preferences are set, marketers or SEO experts need to build external links— at least 5— precisely from trusted, high-quality sources. The links are bound to give results, and changes can be seen within a month. Depending upon the quality of backlinks and nature of keywords— the concerned page can quickly escalate to the top.
#2. Refreshing the Content
This can be the trickiest part of most websites, who prefer creating content and then stagnate the name with minimal or no up gradation. The idea here is to constantly change the publish date by updating the content with valuable inputs.
Marketers and even the most qualified SEO experts need to look beyond content creation and upgrading the same is often greater than the former. Once a particular topic has been drafted, marketers need to focus on updating the content— making Google crawls the pages at regular intervals. While Google hasn’t released an official statement regarding the benefits of content up gradation, umpteen number of evidence have already been procured.
Real-time searches are the newest fads and updating or refreshing the content will surely boost the efficacy of local news pieces. Therefore, every piece of content needs to be infused with freshness— precisely the latest bits of information.
As freshness matters in SEO, it is important that marketers and companies hire firms like Contentmart— to specifically counter search engine requirements— about certain keywords. Content Mart comes forth as one of the more strategic associations of wordsmiths— dedicated towards the common cause of content creation and up gradation. Google’s newest Algorithmic change, i.e. the RankBrain focuses more on user engagement and firms like these can help improve the quality of created content— both regarding credibility and usage.
Even though we aren’t highlighting content creation, for now, the hired company still needs to believe in the ‘Content is the King’ myth— to deliver the best set of upgrades.
It must be known that once the content is upgraded— it readily receives a freshness score— decaying over a period. The graph here isn’t exponential, and multiple updates will still keep the freshness score active. Content creation companies, as mentioned previously, need to create lengthy pieces— mainly to put forth the updated matter, in the best possible and exhaustive manner.
Lastly, everything about the content need not be changed as the base must be kept constant, and only certain areas need to be revamped.
#3. Taking Control of Index
Indexing website content is one strategy which even trumps content creation at times. This aspect needs to be given importance to like every page on the site is important, and visitors mustn’t miss out on any. The idea here is to make the best use of Google Search Console by making sure that Google accesses every part of your website.
The next step involves instructing Google regarding which pages to avoid and which ones to crawl. Lastly, webmasters need to check the overall health of the concerned website— mainly for identifying crawl errors.
#4. Valuing Content
We are, in no way, undermining the value of content creation. We are just not placing all our aces on this self-proclaimed sovereign authority. However, a few expert pointers need to be taken care of— when it comes to drafting content for a particular website.
The first step involves writing pieces with users in mind. PRs and advertorials are only as good as the services offered by the concerned companies and users must relate to the set of features. The second step involves shooting for something in the ballpark of 1000 words— just to add in required sets of information.
Apart from depth, the created content must be linked to relevant sources as it might help marketers receive reciprocal links. Lastly, the content needs to be mobile friendly, and this is where select content creation firms come into the picture.
Over the years, content creation has been over-hyped even though the results have been exemplary. However, SEO in 2017 is fast shifting towards artificial intelligence and machine learning, urging individuals and marketers to shift focus towards the lesser known facets of search engine optimization. The best strategy involves diversifying the existing one.