Ozy Media’s Collapse Ozy Media is a media and entertainment company founded by Carlos Watson and Samir Rao in September of 2013. The site is headed by Watson, a highly revered entrepreneur with ed…
Implementing The Web Content Accessibility Guidelines
Implementing The Web Content Accessibility Guidelines Having an inclusive website is crucial if you wish to communicate, engage and convert all of your potential leads into customers. That’s why Th…
Instagram Stories Ads Are Here…Are you on Board?
Instagram Stories Ads Are Here…Are you on Board? It was inevitable…once Instagram introduced Instagram Stories (expiring content as in Snapchat), it was only time before they would allo…
Unskippable is the new Skippable Ad, or Is It?
Let’s start with the basics. What are skippable ads (via Google): A 30-second ad plays to completion, or until skipped by the viewer. The skip rate is an unbiased measure of engagement, and c…
What You Should Be Doing Now to Help Your Marketing Plan for Holiday Season 2017
The success of your next holiday season depends on how well you review and recap the season that just passed. You can be better prepared for next year by taking studious notes and paying close atte…