How an Amazon Consultant Will Benefit Your Business To Increase Overall Sales Performance
Sometimes, it’s best to admit that you are not good at everything. At some point, you will also need help, like everyone else. Once you keep convincing yourself that you have everything under control all by yourself, you might miss some parts of your business or make wrong decisions.
As a result, you could lose a lot of potential sales and customers and gain expensive opportunity costs that are difficult to recover. But by getting help from an Amazon consultant, you can save yourself from these drastic possibilities and prevent the permanent closure of your seller account. Moreover, they can use their expertise to guide you in maintaining good account health and achieving your business goals.
In this blog post, you will learn various ways an Amazon consultant can be beneficial in managing your e-commerce business and eventually increasing your overall sales performance.
What Are Amazon Consultants, and Where Can You Find Them?
For many years, Amazon has already established its top position in the world of e-commerce, encouraging more businesses to open. But with almost two million active third-party sellers, it can be tough to make your mark on the platform and stand out from the fierce competition.
Technically, you can manage your account independently, especially if you are limiting your expenses. But because Amazon keeps updating its policies and algorithms for search engine optimization (SEO) and Pay-Per-Click (PPC) advertising, you might not have enough time to learn these changes and manage your business simultaneously.
So instead of risking your business and wasting all the investments, you have poured into it, you should consider hiring an Amazon consultant. They are individuals or companies who specialize in helping businesses succeed on the Amazon marketplace.
They can provide various services, from setting up your account and managing your inventory to optimizing your listings and marketing your products. And because they are experts in the Amazon marketplace, they can help you navigate the often complex and ever-changing world of e-commerce.
Now, you might be curious about where to find and start working with an Amazon consultant. Well, searching online is the quickest way to find them. Additionally, they are accessible on freelancing websites like Fiverr and Upwork and professional networking platforms like LinkedIn.
You can also attend relevant conferences and trade shows if one is near you. But it would also be helpful to contact Amazon or other Amazon sellers and ask for recommendations. Whichever route you choose, ensure you do your research to find a reputable and experienced consultant who can help you achieve your goals.
Benefits of Availing Yourself of Amazon Consulting Services
Before spending your time and money on a product or service, people often consider the benefits it can bring to them. After all, they do not want to waste their precious resources on something futile. And if you are one of those people, you are probably looking for substantial reasons for availing yourself of consulting services for your business.
To help you decide, below are some benefits you can gain from hiring an Amazon consultant:
1. They Can Help You Skip the Learning Curve
People often say that mistakes are part of learning. But in the business industry, minor mistakes can create huge impacts. For example, you made a wrong decision on product supplies and ended up not selling everything on time. As a result, you incurred huge storage fees, which you could have prevented had someone advised you about inventory management.
Unfortunately, these kinds of mistakes will be charged to you, especially if you run your business on your own. Even if you have a business partner or employees, they may not have the understanding and experience to help you make informed decisions.
And you might think that learning all the necessary information and strategies can help you better manage your business. But with the help of an Amazon consultant, you can skip not only the learning process but also the painful lessons caused by making mistakes.
2. They Can Use Their Knowledge and Skills to Increase Your Sales and Brand Awareness
Many Amazon sellers seek the assistance of consultants because they acknowledge that consultants understand some things that they themselves do not. They are also well-versed in the services, policies, and updates on the Amazon marketplace, which are all vital in increasing your sales and brand awareness.
For example, a new seller might not be familiar with Amazon Vine, a service that allows them to receive unbiased feedback from Amazon’s hand-picked reviewers. But little did they know that using this service is a great step to gathering authentic product reviews, which may influence people’s purchasing decisions.
But most importantly, they can use the skills they have acquired from working with various sellers to help you boost your sales and brand awareness. Because you cannot get all those skills yourself as a business owner, Amazon consultants can fill that gap for you.
3. They Can Give You Expert Advice Appropriate to Your Business
As a responsible entrepreneur, you might want to learn everything about the Amazon marketplace and effective ways of running your business. So, you try to read books, attend courses, or even watch relevant videos that you think might benefit you.
Even though these activities can educate you to be a better business, they can only do so much. After all, there are still some things you won’t learn from other sources but through experiences only. In this case, you must work with Amazon consultants to learn from them.
Their experiences in the field equip them to think outside the box, especially if your target market is too saturated or if you want your marketing strategies to stand out. Moreover, they understand that every business has different needs and goals. Because of this, they will look for the most effective practices or create custom-tailored strategies for your business model, challenges, and goals.
How an Amazon Consultant Can Help in Various Areas of Your Business
Because of Amazon’s constantly-changing ecosystem, you might struggle in different aspects of your business on Amazon, whether you are experienced or not. This is why Amazon consultants benefit you more than you can expect. Their expertise and experiences equip them to provide you with the best help possible, even in different areas of your business.
Here are some parts of your Amazon business where an Amazon consultant’s expertise and assistance are most advantageous to you:
1. Product Research
When pondering what to sell on Amazon FBA, you must consider multiple factors, such as market saturation, profitability, and manufacturing costs. And if you want to upgrade your existing products, you must also learn about the customers’ needs and wants.
For example, if you sell skin care products, you need to know your customers’ opinions about integrating a new ingredient or replacing the old formula. It is because these changes might cause drastic allergic reactions or other side effects.
Since thorough and effective product research can be a huge undertaking, relying on Amazon consultants would be best. They can help you identify profitable keywords, find products with high conversion rates, and get your listing ranking high in search results. Moreover, they can give your expert advice before you invest in new or upgraded products to prevent huge losses.
2. Product Launch
Once you have already determined the new product you will offer on your Amazon store, your next task is to make a successful product launch. Fortunately, Amazon consultants can also help you navigate the process of launching a new product.
Besides product research, they can also guide you in choosing the right supplier and pricing as well as developing promotional deals. In addition, they can help you create effective marketing strategies within or outside of Amazon. As a result, working with an Amazon consultant can be a valuable investment that can help you increase your chances of success on Amazon.
3. Listing Optimization
Your product listing is what potential customers will see first when searching for products like yours. For this reason, you should extensively optimize your listings for Amazon’s A10 algorithm. Unfortunately, optimizing a listing can be challenging, and you can unknowingly make mistakes, eventually hurting your ranking in search results.
But as mentioned above, Amazon consulting experts can guide you through this difficult process. They can assist you in searching the right keywords, writing the description, crafting the A+ content, and choosing appealing images and videos.
But most importantly, they can provide valuable insights into customer behavior and current trends to adjust your strategies accordingly. This way, you can ensure that your products are prominently displayed when they search for related items.
4. Inventory Management
Having a well-managed inventory is extremely difficult, especially for businesses that are rapidly expanding or that sell a large number of products. It is because when you don’t have enough inventory, your listings will always be out-of-stock. Meanwhile, when you have too many items but can’t sell them right away, you will incur excessive storage fees if you are an FBA seller.
Fortunately, Amazon consultants can help you streamline your inventory management process to save time and money. And because of their extensive experience managing inventory, they can offer customized solutions and suggest the right inventory management tools that best fit your business needs.
Lastly, Amazon consultants can provide advice on how to optimize stock levels so that you can reduce the risk of overstocking or running out of products.
5. Pay-Per-Click (PPC) Advertising
If you are a new seller, you might struggle to rank high on the search results because you still haven’t received reviews or sold anything yet. However, you can remedy this situation by taking advantage of PPC advertising, which is available on Amazon and other platforms. It can help you drive more traffic to your listings, leading to increased sales.
But like SEO, PPC is also an ever-changing and complex field, so it can be tough to keep up with all the latest changes and best practices. In this case, it would be best for you to consider working with an experienced Amazon consultant. They can assist you in creating effective ad campaigns that are both affordable and achieve your objectives.
Furthermore, they can help A/B test your paid ads to determine which strategy or option is more effective. And once you have successfully found the right bid and ad appearance, they will continue to provide ongoing support and advice as your campaign evolves.
6. Digital Marketing
Besides SEO and PPC advertising, you should consider other digital marketing types. These include email, content, and social media marketing. Fortunately, these can also be covered in Amazon consultants’ services. Especially if you are struggling to establish your small business’ branding, hiring a consultant will benefit you greatly.
Not only are they experts in giving professional advice and guidance, but they are also innovative in helping you design compelling ads and create enticing content, which can drive traffic to your listings and storefront.
Additionally, many consultants offer Amazon seller coaching, which can be an invaluable resource for businesses looking to take their operations to the next level. Because of the tough competition on Amazon, you would need as much expert help as possible to rise above your competitors.
Tips for Choosing the Right Amazon Consultant for Your Business
If you have already decided to hire an Amazon consulting expert, you might want to jump into search mode immediately. However, you might be overwhelmed once you see numerous options online, may they be an individual or agency. So to avoid making mistakes or getting scammed, you must note the following tips on choosing the right Amazon consultant.
- Research thoroughly. While the internet is a great place to look for a consultant, you must be wary of incompetent consultants and even potential scammers. So, do not settle with the first one you see. You must look for reviews about the individual or company to help you make informed decisions.
- Consider experience. When it comes to Amazon consulting, experience matters. Look for consultants with extensive knowledge of the Amazon platform and a proven track record of helping businesses succeed on the site. It would help if you also asked for references which will allow you to learn about their previous clients’ experience while working with them.
- Compare rates. Consultants’ rates vary, so you must first get quotes from various individuals or agencies before transacting with them. However, ensure that you ask about all the services you can get from them and any additional fees that may apply. This way, it will be easier for you to choose a consultant worth your investment.
- Ask questions. Before hiring an Amazon consultant, ask numerous questions about their experience, process, and rates during a scheduled appointment. It can help you know more about them to evaluate their suitability for your business. Don’t be afraid to ask tough questions because if they can’t answer satisfactorily, they may not be the right choice for you.
Managing an Amazon business on your own can be daunting. You decide everything yourself, which could lead you to make mistakes. But with the help of an Amazon consultant, you can skip the learning curve to prevent crucial damage to your business. Their knowledge and skills in the field also allow them to give you appropriate expert advice, which can help you increase your sales and brand awareness.
Moreover, they can benefit you in various business areas, such as product research, product launch, listing optimization, inventory management, PPC advertising, and digital marketing. But before hiring a consultant, you must first research, consider their experience, compare rates, and ask questions. These tips can help you identify the best one for your business.