5 Must-Know SEO Trends for 2022 to Improve Your Ranking
In this digital age, it has never been more crucial for companies to have an SEO-friendly, mobile-responsive website. Professional website design services are of vital importance for businesses to compete in the crowded digital marketplace. Moreover, having an effective SEO strategy in place is yet another imperative component to staying ahead of competitors. In this article, we will discuss X must-know SEO trends that will improve your ranking in 2022.
Search Engine Optimization (SEO) analytics is the means of analyzing data from your website using different metrics to ultimately improve its position on a search results page. Components involved with SEO analysis include an SEO content audit, analyzing linking structure, reviewing your company’s social media activity, and the overall trustworthiness of your website.
SEO Ranking Factors
The term “backlinking” is essentially the link from a page of one website to another website. Part of Google’s search algorithm ranks the overall quality of content on sites based upon backlinks. Therefore, the more backlinks a site has the better the ranking on a SERP (Search Engine Results Page).
Within any SEO strategy, effective link-building must be utilized to improve the number of high-quality inbound backlinks to a website.
Artificial Intelligence (AI) Will Be Key
In 2022, another must-know trend that will certainly impact SEO is the pervasiveness of artificial intelligence (AI). For instance, last Spring Google unveiled its Multitask Unified Model (MUM) search algorithm, which utilizes AI technology for Google Search.
Multitask Unified Model (MUM) is able to analyze content in over 75 languages, and in either text, image, or video. Consequently, businesses must ensure that you have high-quality content throughout all of your site’s pages that will engage your target audience.
Doing effective keyword research is essential in 2022 to improve your ranking on a search page. Metrics that are used to analyze a keyword include search volume and difficulty. Finding the most profitable keywords for your target audience and industry is crucial for any company. That said, always research what are trending keywords for competitors to get an advantage in the crowded digital marketplace.
When researching trending keywords, be sure to factor in both short-tail and long-tail keywords. This means if, for instance, you own a clothing company. A short-tail keyword would be “clothing”, while a long-tail keyword would be “women’s clothing”.
SEO Content Strategy
The emergence of Google’s Multitask Unified Model (MUM) search algorithm demonstrates the necessity for an effective SEO content strategy. MUM utilizes AI technology giving it the ability to further analyze the quality of content on any given webpage.
Your company’s website must implement the best content creation to attract and maintain your target audience. Providing valuable information, or more aptly “infotainment” to users helps increase your brand awareness and makes your audience aware of the valuable products or services that you provide.
In addition, providing high-quality relevant content on your website will boost your ranking on SERPs (Search Engine Results Pages), increase traffic to your site, and thus, grow conversion rates. If you are unsure about your existing website content, it might be time to re-evaluate your content to improve your SEO.
Video and Images Are A Must
According to recent research, more than 5 billion videos are watched on YouTube each day, and the average American between 18 and 34 years old now watches approximately 103 minutes a week on their mobile devices.
Moreover, you must factor that a search algorithm such as Google’s MUM is now capable of analyzing, and ranking both video and image content providing users with only the highest quality.
Keeping abreast of the latest SEO trends is important to ensure that your business has an excellent SEO strategy. Effective SEO is incredibly beneficial to your business because it can attract new visitors given the number of people who are relying on searches, drive relevant traffic, create new leads, and give you a trustworthy and reliable consumer perception. In essence, being aware of these must-know trends in 2022 can ultimately increase ranking in search engine results, ensuring the continued success of your business.
This article has been published in accordance with Socialnomics’ disclosure policy.