Is Your Business Following These 4 Major Marketing Trends?
Due to COVID-19 and the rapid advancement of online offerings to accent the remote workspace, marketing (as well as most aspects of business) has taken some unexpected turns over the last year and a half. With the pandemic continuing to cause businesses to close across the country, adaptations to the remote work setup are all but necessary.
In addition to the current landscape, many experts opine that even after the pandemic has finally become a thing of the past that many of the remote work trends, and the eCommerce trends that follow, will continue. After all, it’s much less expensive for a company to employ a remote team, and making the digital office seem more like a real one is becoming easier and easier, as well.
This added time at home generally means more time looking at things like social media, and that too has been a COVID-related trend in marketing and advertising. Here is a look at 4 such trends your company should consider following.
Influencer Marketing
Social media is here to stay, and marketing on these mediums offers one of the biggest returns on investment in all of marketing. There are few different ways to utilize influencers for marketing, and each has a different price tag. The cheapest is by paying an influencer a flat rate to mention your product or service in their posts at given intervals. It’s similar to product placement in TV and movies.
You can also use these influencers as the start of your marketing campaign, or even just a small part of that campaign. If you’re a fledgling business, finding niche influencer markets within social media is a great way to reach an audience that would be very interested in your product or service.
Video Content
Ads with influencers that are used across a variety of marketing mediums would be a good example of video content, but there are several other ways to create it, and it is becoming more and more engaging for consumers, and thus more and more important for marketing teams to create. Blogs have given way to vlogs, and creating a steady flow of video content to share on all of your company’s outlets can mean a big boost in driving customers to eCommerce offerings.
Online Experience
With “location, location, location” being obsolete in the world of eCommerce, making sure your potential consumers enjoy their shopping experience online is a great way to stand out against competitors. Part of the online experience is visual appeal, and relative to marketing: your website branding should be the same as your branding on any medium you use to drive web traffic, such as social media.
Making it easy for customers to find what they are looking for is another key aspect of customer experience, and researching competitors is a quick and easy way to compare ways to do this. Live chats are another aspect consumers look for, and if your products or services are things that can be compared to one another, allowing online users to do a side-by-side evaluation of a potential purchase.
Smart Bidding
Artificial intelligence continues to create opportunities for companies to save time and money, and marketing has been a prime beneficiary, especially in areas like determining the target market for your product or service. Ad bidding is no different, and by utilizing machine learning, smart bidding can help your ad teams determine when and where to post ads based on past relative decisions. Easy-to-read reports on the success of those bids make it a sinch to determine the success of your smart bids.
Trends will continue to evolve as the pandemic comes to an end, and changes are sure to come relative to online business and the marketing strategies that will drive success. Stay hyper-current as the COVID waters settle!
