5 Tactics to Boost Your Marketing in 2021
No one will argue that 2020 served as a great challenge for many companies regardless of the industry that they were in. The moment that 2020 came rolling around, many of the best companies might have already laid out certain plans and strategies with regard to their marketing. However, when the pandemic struck the whole world, a lot of these tactics were thrown out the window. The best companies, of course, knew that they had to adapt and pivot their strategies to accommodate the changing landscape. However, not all businesses had the resources or the initiative to do the same. This is why many companies actually suffered during the year and have yet to recover until now.
If you take a look at all of the effective marketing strategies that were employed in 2020, one clear pattern emerges and cuts through the rest. The best companies are able to develop marketing strategies that tap into the humanity of their market. Rather than see their consumers as numbers as a part of a whole or random statistics, these companies understand the human element of marketing. This is especially true after a pandemic that drove people indoors and deprived everyone of the social interaction that everyone had grown accustomed to.
Regardless of what your industry is, there are certain principles that you need to abide by when you’re drafting your marketing strategy and plans for 2021. If you feel like you’re lost in that regard and you need further guidance as you traverse this unfamiliar territory, then feel free to refer to the five tactics listed below:
Prioritize Responsive Communication
Customer retention is key. It’s not always about bringing in new clients. It’s just as important that you retain old ones. This is why responsive communication is very important. This is especially true when it comes to customer service. Always make sure that your brand is as accessible as possible to your fans and patrons.
Capitalize on Social Media with Multimedia Collaterals
Social media is the battlefield for modern-day marketing. And your multimedia collaterals are your best weapons. Make use of photos, videos, and audio collaterals to broadcast your brand’s message. Make it as innovative and trendy as possible. However, it’s also important to note that you maintain your brand’s identity through its messaging even as you’re experimenting with different platforms.
Make It Easier for People to Get Their Foot through the Door
Regardless if you’re an up-and-coming brand or if you’ve been around the block a couple of times, it’s never easy to grow your market share. Capturing the market is really about making it as easy as possible for people to get their foot through the door. That’s why companies like Spotify and Netflix always offer a free trial for their premium services. Online casino platforms also offer free sign up bonuses for new users. If you’re confident enough in your product or service, then it’s just a matter of enticing people to give you more of a chance.
Target Your Marketing
It’s not enough for you to know your market. It’s just as important that you develop marketing strategies that are fully tailored around your market. The business world these days is growing to become more and more of a competitive space. This means that generic slogans and brand activations will no longer cut it. Really try to tap into the personal interests of your market in order to elicit the appropriate response from them.
Stay True to the Brand’s Identity
Lastly, it’s important that companies always stay true to their brand’s identity. When you’re drafting your marketing plan, make sure that all of your strategies align with the vision and principles of the brand itself. Otherwise, your fanbase will not be happy and you’ll end up with inconsistent messaging that will just muddle up your entire brand’s perception. In other words. Stay true to who you are.
This article has been published in accordance with Socialnomics’ disclosure policy.