4 Reasons to Sell Your Collectibles to Fund Your Marketing Campaign
Are you still holding out on hiring a professional marketing firm? A professionally-executed marketing campaign is more important than you might think. For example, you need a constant stream of targeted leads and a strong content marketing strategy to grow your business. Both of these needs can only be fulfilled with a strong marketing campaign.
Professional marketing campaigns require money to execute. If you don’t have a marketing budget that covers all of your needs, you won’t find a free alternative. If you’re low on marketing funds and serious about growing your business, here’s why you should consider selling your collectibles to fund your marketing campaign.
1. You’ll Get Interest-Free Money to Spend on Marketing
Taking out a loan or refinancing your house to fund your marketing campaign will inevitably cost you more money in interest. Selling your collectibles is an easy way to get around having to pay more money in the long run.
Depending on the volume of collectibles you’ve got, you may want to sell to a business rather than individuals. Can you imagine spending ten hours (or more) looking up the value of individual baseball cards and comic books, listing them on eBay, and then heading out to the post office to ship each item as it sells? Probably not.
Selling your entire collection to one collector or business will get you cash faster than selling individually. However, if you have some rare gems in your collection, those are worth selling individually. For example, if you happen to have the highly coveted 1939 Marvel Comics #1 or the 1961 Fantastic Four #1, you’re sitting on comic books worth about $875,000 and $300,000 respectively.
Exceptionally rare collectibles are almost always worth holding out for individual sales.
When selling individual collectibles, you may not receive their full market value, but you will get more than if you included them in a bulk collection.
2. Collectibles Can Be Re-Purchased
Selling your collectibles isn’t like selling family heirlooms – collectibles can be replaced (for the most part). With some exceptions, everything is available for the right price. If you sell your collection of Topps rookie cards, for example, you can probably find all the same cards in the same or better condition later on.
3. The Economy May Take A Dive
Nobody can say for certain what the future holds, but the economy could take a dive in the near future. If you hang onto your collectibles because you’re not ready to part with them, you may find yourself regretting the decision.
If the economy takes a dive, you’ll be hard-pressed to find anyone willing to spend their cash on your stuff. In hard times, people prioritize survival over hobbies and collectibles lose their value. If you plan on using your business to generate income for yourself and your family, sell your collectibles now while you can still find buyers.
4. Marketing Is A Requirement For Success
Marketing should be an ongoing, permanent part of your business plan. Few businesses can get away with surviving sans marketing. If you’re not overrun with customers beating down your door waving money in your face, need a marketing plan.
Marketing is more than just advertising and raising brand awareness. A professional marketing firm will handle a variety of marketing tasks for you including content creation, content marketing, search engine optimization (SEO), lead generation, and email marketing to nurture your leads.
If you don’t find a way to fund your marketing campaign today, you can count down the days until customers start disappearing and your business eventually folds.
What Are Your Priorities: Running A Successful Business or Having “Stuff?”
Think about your priorities. Are you committed to growing your business? Or would you rather have a stash of collectibles buried away in plastic and boxes that you don’t even see on a daily basis?
If your business is important to you and lack of money is the only thing holding you back from launching a stellar marketing campaign, selling your collectibles could be your ticket to success. It’s understandable if you’re hesitant to part with collectibles that are filled with nostalgia from your youth. However, if you’re trying to support yourself or a family, generating income should always be a higher priority.