Pros and Cons of Sprout Social
If you have a business, you need a social media presence. It is as simple as that. However, maintaining an effective social media presence is easier said than done. It can actually harm your business if you post on social media once and then forget about it for months at a time. This indicates a lack of responsiveness that today’s consumer does not like. This is where Sprout Media comes into the picture. This is a way to organize a social media presence in one easy to use location. It is a platform that provides businesses with one hub where they can publish social media posts and then explore various analytics associated with their campaign at the same time.
Pros of Sprout Social
Here are some noted advantages of using Sprout Social.
The dashboard is well organized
Every time that you log into Sprout Social, you will arrive at a dashboard that is well laid out and organized. You will be able to quickly find what you need and be able to navigate yourself right to the correct location. The dashboard itself will contain a menu of six different items that can help you with any existing social media campaign that you might be running.
Messages are easy to locate
Social media messages are your lifeline. Sprout Social makes it easy to monitor messages from your various social media accounts in one easy to access location. It is like your email inbox, but it is focused on Twitter and Facebook feeds.
It is easy to publish posts on a schedule
When it comes to posting to your various social media accounts, Sprout Social makes that easy as well. You can automate each post so that it gets sent out at the exact time that you specify. You can set up to ten different posting times throughout the day.
Cons of Sprout Social
Sprout Social does have some disadvantages.
It is not currently viewed as a good investment
According to the experts at Money Morning, “In 2017, the firm had $17 million in losses. By the end of 2018, those losses grew to $21 million, according to the Chicago Tribune.
Finding profits won’t get any easier, considering its competition with big-name digital marketing companies like HubSpot, Ahrefs, and Moz. “In other words, Sprout Social stock is not currently a worthwhile investment. It just had its IPO and the results have not been as good as expected. While the service itself is proving to be popular with users around the world, the returns just are not being generated to the point that investors will be happy.
The number of social networks are limited
Some users might find the fact that Sprout Social limits access to only four different social media networks to be a bit weak. Other services out there do not have the same limitation. Sprout Media provides access and integration to Twitter, Facebook, Google+ and LinkedIn at the current time.
Now the choice is up to you. Sprout Social does have some very useful components that could benefit your business and its presence on social media. You will want to weigh the pros and cons to determine if this is a worthy investment on your part.
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