Why is Social Media Marketing a Boon in 2020?
Social media marketing is a very important part of the strategy that brands make to reach out to more number of prospective customers and increase their brand recognition. Irrespective of whether the size of the business is medium or large, each of them has social media handles to make their presence felt.
However, apart from just improving brand recognition from every aspect, social media marketing is also a very effective way to exponentially increase lead generation, thereby improving the ROI.
Having said that, according to an alarming statistic, as much as 50% of newer small scale businesses and startups aren’t taking advantage of the enormous benefits that social media can fetch.
Going by the latest trends in the industry, social media marketing can itself help you with much more than increasing sales. If you are one of the 50% brands that haven’t tried getting its stronghold on social media, take a look at the reasons why social media is a boon for your business.
The 3 Basic Benefits of Social Media
Which taking help from a social media agency or managing the marketing yourself, you will realize that all the advantages boil down to three major benefits you will ever need to succeed with your brand. Here they are:
Increases Brand Awareness
It is needless to quote that social media has a massive virtual footfall and more than half of the world’s population uses it. So, working on social media and proper optimization can help your brand reach out to more number of people, thereby increasing your brand awareness to a wider mass.
Once you have already acquired a target audience on social media, you can increase traffic to your business website as well. Having a large audience can help you pitch your products, services posts and the engagement will be at an all-time high. Lead generation is on the cards.
Promotes Products and Services
And then comes the inevitable benefit of social media. You can promote your products and services to your target audience in the best possible way, with the highest ROI in the marketing industry.
Best Strategy to Grow Your Business in 2020
If you are looking to implement social media marketing in your brand, here are some things that can help you strategise.
Create a Brand Awareness
The first and foremost task for you to starts a killer social media marketing campaign is to create brand awareness. Your first promotion should not be about your new product or service but spreading out the name of your brand to people. Run a paid campaign on your target audience and tell them that your brand exists.
Generate More Engagement
Once you already have decent brand awareness among your target audience, it is time for you to increase your engagement. Just drop in a little information about your upcoming product or service or an achievement you have surpassed. This will trigger more conversation among your brand, thereby increasing the organic reach and visibility.
Give Your Audience Some Priority
Every member of your audience deserves to be heard. Follow the trend of hashtags and ask them to reach out to you with their comment and feedback using hashtags. This will benefit you in two ways – first, it will help you understand the perspective of your audience and their feedback, and second, the hashtags will boost the presence of your brand to a great extent.
Address Customers Concerns
It is a great idea to connect with your present or prospective customers over social media. Since social media is more popular than most other platforms, your target audience band is more likely to be active on social media than on any other platform.
Increase Your Website Traffic
Creating content and sharing them on social media can reap out a lot of benefits apart from just generating leads and sales. The posts on your website can get huge traffic from your audience. Plus, if your content is strong, your audience will share it with their group as well, thereby increasing your organic reach.
You Should Try Social Media Marketing
Considering the fact that social media marketing one of the most important and effective forms of paid and organic marketing, it makes it a must for your brand. So, once you have incorporated the strategy in your brand’s promotions, you are sure to reap out benefits, increase traffic, generate leads and boost your sales.