Listening to SEO Experts
SEO is a rapidly changing and constantly evolving market. Tactics that worked a year ago aren’t as effective or may be downright useless today. Keeping yourself up to date on what works for Google search page rankings is vital to staying on top of the SEO industry. Knowing the best practices and tools for your SEO company is the kind of insider info people are desperate to have. Thankfully, many leaders in SEO have voiced their opinions on this subject and SEO professionals have shed a lot of light on where they think this industry is headed in the coming months ahead.
One thing a lot of experts agree on is that voice search is going to be a huge player in SEO. Make sure you are ready to handle searches by Alexa or Google, such as asking about the new Italian restaurant that just opened or where to get a dozen roses. Voice search is going to become ever more commonplace in people’s day to day lives and being able to handle the natural speech patterns will play a role in staying on top and keeping your customers happy.
Another trend many experts agree on is that people should get the Moz.com keyword search tool. Moz is a powerful SEO tool that helps figure out exactly what to do when it comes to finding the right phrases for keyword optimization. Installing the Moz toolbar and using it to its full potential will help gain insight into how to best leverage the websites you are working on to get them higher on Google search pages. Checking your domain authority against rival pages is a great way to figure out if certain keywords can get you to page 1.
Obtaining e-mail addresses is also an important way of building your client base and improving your network. Nowadays, people aren’t going to give their e-mail information just to get on a newsletter or some other form of mass announcement-based advertisement. Incentivize them with a discount or free samples in exchange for providing an email address. In today’s market, you have to give people something in order for them to give you something back.
Local SEO is another important part of this industry that was talked about in depth. One of the biggest driving factors for your local SEO rankings is customer reviews. Finding ways to reach out to customers to get them to leave positive reviews on Yelp, and other important business directory sites, is a key part of getting yourself highly ranked via local SEO. Offer your customers discounts if they leave a review.
The best way to manage links is seen as a big issue for many people. Linking to relevant, high-quality material is an important part of SEO, rather than just spamming a bunch of links out to various and sundry websites. You want links that matter for the field your business is engaged in. Make sure the sites you’re getting linked from are relevant to the subject at hand, which will allow you to rank higher.
Finally, two other topics that came up a lot was quality content and user experience. Long, relevant articles are seen as a powerful tool for an SEO company. The website waitbutwhy.com was seen as one of the best examples of the sort of content that people should be seeking out (or making on their own). User experience was also seen as something people need to make sure is top notch. Websites that give people all the information they are seeking is a way to have others link to your content to their social media platforms, which in turn spreads. Make sure you’re catering to what the people want as this is the best way to earn customers and grow your business.
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