5 Ways to Use Social Media and Blogging to Win More Customers Quickly
Blogs and social media are two of the most profitable marketing channels used by entrepreneurs.
Not only do they help convert your visitors and readers into customers, but they also help reach new audiences that you can market to. In addition, these two marketing channels can retain your current customers so that you can continue making a profit.
However, not all businesses that try blogging and social media get high returns. Just like other marketing channels, they don’t work for everyone, and they require careful planning and strategic approaches to get a high ROI.
Here are five strategies you can implement today that will help increase your customer base rapidly.
1. Develop authority through content marketing
Being an authoritative figure means that you are not only an expert in your field but also a thought leader or industry influencer.
Your buyers are much more likely to buy from you when they see you as an expert as opposed to when they are uncertain of your expertise.
Regardless of whether you’re running a passive income blog or a business blog, the only way to gain authority and gain your customers’ trust is through content marketing. Types of content you can create include blog posts or articles, infographics, videos and case studies of your best successes. In return, your readers will be convinced that you are the right expert to help them, and this will lead to a higher conversion rate for your blog.
2. Make your engagements with customers more personal
Everyone wants to feel special, and especially your customers.
They want to feel that you’re talking to them individually, you understand their needs and that you care about them.
However, it’s challenging to do this when you are only using your social media accounts to distribute content. If you want to engage with your followers in a way that shows them that you understand and care for them, you need to interact with them at a personal level. You have to earn their trust by building and nurturing relationships, and in turn, they will buy from you.
Given that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others, you need to improve your social media game if you want to win more customers in a short amount of time.
3. Use graphics media to increase customer engagement
We live in a visual culture where an image is worth a thousand words.
A recent consumer study conducted by Chute revealed that, on average, visual content performs 4.4 times better than text-based content.
Increased social media engagement means that more of your followers will share your posts; helping you reach new audiences. It also increases your website’s or online store’s traffic, meaning the number of customers also increases.
However, not all images are created equal. The same Chute study cited above also revealed that stock photography is one of the worst performing types of visual content. This means that if you want to increase the potential number of customers that you get from social media, you need to create high-quality images, videos, and infographics for use on social media.
4. Use your blog to deliver customer-focused education
Your customers have many questions and worries that may be preventing them from making a purchase. They may also be facing challenges that your services or products can help them solve.
To get started using your blog to increase your customer base, here are three ways to use blog content to win more customers and increase sales:
- Create blog posts or videos that explain some of the benefits your blog’s visitors will experience once they use your products.
- Use educative articles to help current customers get results with your products, and in return, they will refer you to their friends.
- Create blog content that explains benefits that your current customers will enjoy if they buy upgrades or extensions and, in return, you’ll increase the number of repeat customers.
Given that 47% of buyers view 3 to 5 pieces of content before engaging with a sales rep, running a customer-centric blog for your business is a guaranteed way of multiplying your customer base and increasing your audience reach.
5. Use CTAs and Giveaways to increase your conversion rates
A CTA is an image or text that prompts your website visitors to take action. Without CTAs, it would be very difficult to convert website visitors and readers into customers.
You have to go out of your way to suggest possible actions that the reader can take to get them started on the buyer’s journey. You can ask readers to take such actions like buying your products, sharing your posts on social media, or subscribing to your blog or newsletter.
To get an idea of how giveaways work, Timothy Kim, founder of Tubofcash.com, has given more than $10,000 in cash as giveaways to his customers. His giveaways have endeared him to his customers, giving him hundreds of thousands of followers and loyal fans.
Using CTAs together with giveaways can skyrocket your blog’s conversions, increasing the number of leads that your blog generates. Afterwards, you can then engage these leads and nurture them until they are ready to make a purchase.
The survival of any business is determined by its ability to continue making enough sales, while its growth strongly relies on it being able to increase its profits. If you want to guarantee the survival and growth of your business, you should consider utilizing both social media and blogging in your marketing strategies.
You might also be interested in a great Motivational Speaker Video for best business practices