What Are the Easiest Online Businesses to Start? Getting started in business requires a fair amount of cash, but an online business makes it easier to get started. You can try countless online busi…
How Online Advertising Changed the Way Brands Interact with Their Target Audience
How Online Advertising Changed the Way Brands Interact with Their Target Audience Twenty years ago, companies reached target audiences via traditional forms of media. Digital advertising wasn’t as …
How to Use Social Media for Enhancing Brand Image & Customer Engagement
How to Use Social Media for Enhancing Brand Image & Customer Engagement Social media has changed the way we communicate, think, and even go about our day-to-day lives. From teenage fun activiti…
How To Prepare The Business For The Next Phase Of COVID-19
How To Prepare The Business For The Next Phase Of COVID-19 The COVID-2019 Lockdown is an unavoidable one, has brought fast-moving changes in the human lifestyle, and it will happen to the future. T…
Increase Customer Engagement On Instagram
Increase Customer Engagement On Instagram Instagram is one of the undisputed rulers of social media. This social network has over one billion monthly active users and 500 million-plus active daily…
Google’s Micro-Moments and the Evolution of the Customer Journey
Google’s Micro-Moments and the Evolution of the Customer Journey Everybody has needs. We need air to breathe, food to sustain ourselves, water to quench our thirst. Over time, we have found s…
3 Ways to Engage Better with Your Customers
3 Ways to Engage Better with Your Customers Engaging with customers in the digital age of constant connectedness is something that many would consider an art form. Consumers today have all the chan…
Could Social Media Marketing Work for Your Business?
Could Social Media Marketing Work for Your Business? Even if your business has been ignoring social media up until now, it’s never too late to start. Social media isn’t just a fantastic marke…
Beyond Conversions: Why You Need a Facebook Presence
It Isn’t Just About Conversions Anymore The social media game is most often measured in terms of conversions, whether that translates to reposts, click-throughs, or direct purchasing. And of course…
How to Create a Customer Persona Using Social Media Data?
How to Create a Customer Persona Using Social Media Data? 90% of companies that exceed lead and revenue goals report using buyer personas to tailor services and products to their customers’ needs. …