4 Important Reasons to Get into Video Advertising
There was a time when the Internet was ruled by static ads that featured text and maybe a graphic or two. While those ads are still around and can be effective, there are more choices you can make for your advertising dollars. One that should be considered seriously is video advertising. Here are four of the primary reasons you need to add this approach to your advertising and marketing campaigns as quickly as possible.
Video Gets the Message Across
It’s not a secret that people pay less attention to traditional ads than they did in the past. Unless your ad is able to grab the audience’s attention during the first few seconds, there’s a good chance the reader will migrate away from the ad and you’ve lost an opportunity. With video advertising things are a little different.
There’s something about video that tends to motivate people to hang around a little longer. With a video that looks like it might be fun or informative, users are more likely to stay put long enough to learn more about your product and maybe even decide to give it a try. Your message will be clearer and stick with the consumer longer.
Video Works Well with Mobile Advertising
You’ve heard that more people are conducting searches and shop using their mobile devices. What you’ve heard is true. The total annual sales using mobile devices exceeded $100 billion in 2015 and continues to grow every year. One of the reasons for the growth is use of video ads.
If you have been thinking about ramping up advertising that is structured with smartphone use, video is an element you must include. Rest assured the ads will get more attention and increase your revenue by a significant margin.
Video is a Great Tool with Programmatic Advertising Strategies
Have you heard of programmatic advertising and how it can be used? Basically, it provides the opportunity to bid on ad placement and display only on sites that are likely to attract potential clients. It also involves having your video ads pop up on game apps that the targeted consumer base is most likely to play. Combining the way programmatic ad buying space with the way video holds consumer interest, and you have a powerhouse approach to reaching potential customers.
Video is Evergreen
You’ve heard about creating evergreen content before. It just means that the information doesn’t become obsolete and remains useful and interesting to readers. Your videos can do the same. Did you know there are video ads that have been in use for years and still draw attention? The right approach to video advertising means what you already have out there will continue to generate interest, build your reputation, and keep customers coming back for more.