The Top 10 Branded Videos of 2017
Branded videos are one of the most effective ways for companies to get their message across to a wide audience. Many of these videos can also be utilized as commercials on traditional media, but their true impact comes when they become viral videos on social media. That’s when they take on a life of their own, and every view means another customer has gained a measure of recognition for the company in question.
Since so many companies understand the value of branded videos, the competition for the best so far this year is pretty intense. But here are some of the most impactful videos for 2017 to date.
Turbo Tax Humpty Dumpty
A well-timed ad during the Super Bowl, as consumers began to worry about tax season. Turbo Tax’s ad showed excellent viral legs, and it helped that the video took a humorous look at a nursery rhyme commonly learnt at childhood. But it also makes clear the utility of the product being advertised.
Apple: The Rock and Siri Dominate The Day
Celebrities are always a great way to engage an audience, and a celebrity with a built-in social media presence is an even better choice for a viral campaign. That’s the reason for the effectiveness of Apple’s video showing its virtual assistant Siri helping Dwayne “The Rock” Johnson tackle a ridiculously busy schedule.
Hyundai Super Bowl Party
Many Super Bowl spots are all about the glitz and show. But what makes Hyundai’s 2017 spot so special with such a nice viral afterlife? It’s heart and sweetness. Reuniting families with armed forces members was just the kind of counterintuitive move that people remember long after the game’s over.
Samsung This Is A Phone
The teaser video is a wonderful way to prepare individuals for an upcoming campaign. Many of these teasers are slight, but Samsung’s video is so clever and memorable that it’s captivating all on its own. Who needs the main event when the teaser is so cool?
Diesel: Make Love Not Walls
One way to ensure your video is something to remember is to put it in the hands of a top filmmaker. That’s what Diesel did, entrusting David LaChapelle to direct a spot that is captivating, thought-provoking and touching all at once.
Heineken Worlds Apart
Tackling social issues in commercials is a tricky business as Pepsi found out earlier this year. But Heineken has won nearly unanimous praise for its recent spot showing people with different views and lifestyles learning to accept and even respect each other. The brand really benefitted as a result of this bold effort.
Budweiser This Bud’s For 2
Beer and sports stars advertising them have always been a natural match. But Budweiser’s spot honoring the legacy of Derek Jeter shows just how deeply the love of special athletes like Jeter is ingrained in fans. The video is so well-done that even if you’ve never watched a Yankee game, you might still get a lump in your throat.
Omaze and Chris Evans
This video has a little bit of everything to attract viewers. The pranking aspect is a proven attention-grabber that anyone who’s ever watched Candid Camera can explain. Chris Evans is a major celebrity who, in this spot, comes off as a regular guy. And there’s a measure of warmth in the video as well, meaning it checks just about every box.
L’Oreal 100 Years Of Hairstyles
This stylish video is entertaining enough to be effective without even considering the product. But in showing the evolution of hairstyles throughout the years, L’Oreal also demonstrates in the video how they’ve always been there keeping up with every fashion trend.
KFC Lunchtime Is Coming
Piggybacking on the popularity of a worldwide hit television show that possesses a loyal following is never a bad idea. The folks at KFC hint at a connection with Game Of Thrones with this video, even in the title of the spot, playing it for humor. It also pounds the name of the product into the viewers’ heads, almost in a subliminal fashion, achieving the main goal of the advertiser in a clever way.
