10 Tips on How to Create an Effective Banner Ad
People do not like clicking on ads. As a matter of fact, there are several tools on the market that block ads entirely, meaning advertisers need to become more creative in the way they present their best banner ads. Banner advertising is a traditional method of digital advertising. However, you need to know that customers are no longer interested in clicking on them. This will reduce your exposure and the required promotion. The trick is coming up with the best banner ad design that is irresistible to customers. In this cynical age that seems tricky, all you need is having the right tips that will suit the situation of your business. Below are tips you need when designing your banner.
Recommended reading: What Social and Digital Advertising Platforms Offer For Businesses
1. Understand brand, buzz, and badger
Brand involves incorporating your logo somewhere on your advert, which is a must for anybody promoting any product. It needs to among the first elements that a viewer sees in the advert. Buzz, on the other hand, requires you to use an outstanding word that will get the interest of people. Free is the effective and popular one like limited time offer and free trial. The badger is not the small animal. It pushes people to click on your link via a call to action. The buzz assists in reinforcing badgering by driving a sense of urgency to viewers.
2. Know your size
The sizes of banners run in various standard measurements depending on where you are posting them. Google AdSense has ranked sizes and locations that are performing well. They include large rectangle, half page, large mobile banner, medium rectangle, and leader board. While there are other supported sizes, the named sizes are the ones who give the best results. Some ads require horizontal spaces while others require vertical ones. Others require a balanced look while others will work well on a thin strip.
3. Pick the right tool
You will be happy to know that you do not require to employ a graphics design company to come up with an effective banner. You do not need an expensive software either. Many online tools will help you find the right concept for your designs. Smartketer is among leading players with powerful banner creators for coming up with an effective banner design.
4. Do not underestimate the power of call to action
You need to spend enough time to generate a compelling call to action. Test various types of call to action to identify the one that will give the best results. You need to have creative banner ideas that will guide you to the information you need to include about your brand or product. No matter how careful the design is, if you do not give people an indication of where to click, there is a probability that they will not click.
5. Consider images in motion
If you have come up with a budget to spend, possessing an ad in action is a massive way to catch the attention of people and leave a lasting impression. Nowadays, animated web banners and video ads are becoming populous, and slideshows are completely taking over as staple banner ads. These adverts tend to be quite expensive, but it is worth spending on the advert that will make a significant impact in the market.
6. Target your market
You need to attach the banner to relevant keywords as it will increase chances of its location and your site in the database of the search engines. Search engines are the venues that surfers use to start looking for the information they want. If possible, you need to consider sponsoring particular phrases or keywords with several search engines. The two other choices that the search engines offer include sponsorship of category that speaks for itself and runs of site advertising that suits products with brand builders or a broad appeal. The advantage of using run of site advertising is the cost because this method will be 85% cheaper than targeted adverts.
Recommended reading: The Science of Search Engine Optimization
7. Change the banners frequently
Banner burnout is rapid because just after a maximum of 350,000 impressions, the response rate will reduce by half and will continue reducing as punters continue seeing it. The tip to counter this is to have about three versions of the banner placed on different important sites. You will identify the one that achieves the highest number of response as per their positioning. Removing bad performers and rotating banners is crucial to creating an efficient and effective banner campaign.
8. Grab people’s attention
Nothing sells better than intrigue and sex. A recent survey found out that sex is the most followed topic on the internet followed by conspiracy stories. It is not surprising because the global human race concerns itself with its elimination or reproduction. When it comes to banner advertising, different chosen words will tempt the most ardent surfers. When you combine them with the relevant complementary sounds, the results will be eminent. Whether you will be using a repetitive drum roll or a mouse button click, you aim remains at attention.
9. Keep the branding consistent
As more money is moving to mobile and digital, brands need to start thinking about banners as part of integrated and bigger campaigns. This means that the creativity of a banner ad should resemble a print or TV brand. It is vital to use obvious cues in every ad that links it to an overarching creative strategy. The consistency of the brand includes keeping fonts, colours, and themes similar. You need to remember that you are not you if you are hungry.
10. Involve the audience
Online media is not similar to the one fund on the offline. The best to achieve audience involvement is by inviting your target market to participate in the activities that are running on the site. You can come up with a quiz, giveaways, a promotion and even an offer. Such games will increase click through rates. Avoid using competitions.
All these ideas of creating animated banner ad is helpful and do not require magic to perform them. You need to locate what will help you through the olden trial and error style. Testing is always a safe bet. Once you attain the results, you will have to make changes and test again. With time, you will come up with the style that will give you optimum results.