When Snapchat allowed geo-filters to go “on demand” it was the coolest thing for both consumers and brands. It allowed everyone to show their creativity and to have a chance at creating filters that shared their message and allowed people to be apart of their “story.”
Why should brands care:
- It allows brands to create filters on the cheap.
- It allows brands to be where their consumers are. According to Bloomberg, “Snapchat has more than 100 million daily users tho spend an average of 25-30 minutes on the app each day.”
- Filters allow relevance to events, product launches, and other related location based moments to engage with the consumer directly.
Note: Geo-filters, being location based, can only be accessed within the perimeter chosen (and time duration).
Why should consumers care:
- Because geo-filters allow you to share more context to your snapchat story
- Because people can see where you are, and have complete FOMO
- Because now you too, can make your own filter (not just for brands anymore). Imagine adding a filter for a birthday, wedding, party, or just because. Cool kid alert.
Overall, geo-filters allow both brands and consumers to jump in and be more relevant on a platform that is on the rise. It allows people to share multiple pieces to a story that all flow together.
Extra perk: the on-demand tool is able to give access within one business day.
Image sources: Snapchat