Customer interaction has been completely revolutionised with the rise of social media. Where customer relationships used to be based on simply transactional relations, these days the relationship is much more about engagement and trust. Facebook is one of the best tools for engaging with your potential customers and creating a stronger brand image for your business. Below are five simple ways you can engage potential customers through Facebook and build better customer relationships.
1. Regular New Content with Shout-Outs
The first thing to keep in mind is all about creating regular content. No matter what type of content you publish, the most important thing to do is to do it regularly. It is really important that you post around two to three times a day on your Facebook profile. A really good way of keeping your posting regular is by giving shout-outs to your existing customers. You can even use the content your customers have created. This SEO blog can give you tips on what to write about, and how to keep your customers interested.
2. Encourage People with Questions
It is a good idea to make your Facebook posts interactive by actively encouraging engagement. You shouldn’t use social media just for broadcasting your own message. You want to talk about your business and products in a way that also gets people talking and not just passively taking in your message. A simple way to do this is by asking questions on Facebook. At the end of your post, it is a good idea to use a ‘call to action’ and make sure people have an incentive to like, share, or comment your post. So include questions in your Facebook posts.
3. Use Video and Images
You shouldn’t just put written posts on your Facebook profile. People want to see a variety of content, and this is often the easiest way to get new people involved with your business. Posting an occasional video on your Facebook wall can be a great way to get people sharing and liking your comments much more. There is even clear evidence to back this. A MIT Sloan study found in 2012 that simple brand photos were able to generate a higher number of likes compared to regular broadcasting posts. So be creative and change the type of content you post.
4. Offer Promotions
Facebook is a really powerful tool for getting people interested in your business. Another great way to get people interested in your products and services is by using different promotions and offers. You can use Facebook to provide people the chance to win free products or get a simple discount. Simply encourage people to like, share, or comment on your posts and choose a winner or provide the person with a promotional code.
5. Create Competitions
People are generally very competitive, so challenges are a great way to get people excited on social media. You can use your Facebook posts for creating competitions. Asking people to either like or share a certain post depending on their preferences is a really simple and powerful way to get people to react. Make sure you use controversial choices and ones that will invoke emotions. This will create a wider response and will get the online community talking.