Most people think that social media marketing is really easy. They think that they just have to post some messages on Twitter or Facebook and that they will be successful in the future. That is definitely not the case. While social media is quite cheap for marketers, this does not mean that it is free. At the same time, there are many things that are not known by most people out there. Here are 3 that are really important to comprehend.
Marketing Gurus Spend A Lot Of Money
Most marketing gurus are telling you lies. They do offer really good advice that you can take into account and you can so easily use it to get great results but do not feel bad in the event that you do not get the same results. You will hear incredible stories and you will almost surely never make it to that point because of the fact that you do not have such a huge investment budget available.
Most people fell into this trap and end up spending money on products, services and books as there is a guru that offers a “guaranteed” success method. Do not feel disheartened though since success will eventually come, just not overnight. You have to make the most out of your Facebook marketing budget while gurus have much higher budgets.
Everybody talks about how important quality is and it is a shame to notice that quantity is dismissed. For instance, let us say that you figure out the fact that personal social networking profiles are really important for your success but what do people see when they visit? If the profile is not often updated, it will not have the impact that you want to see.
What you have to do is establish some sort of content marketing calendar. It will make it easier to create really high quality content. In time, the amount of content that you create has to increase in volume, as quality is respected.
Social Media Marketing Takes Time
One of the really interesting lies about social media is that all you need is half an hour every day. According to Blog For Web, this is one of the most common SMM mistakes that small businesses make. They just take a few links and post them, thus spending a maximum of 30 minutes daily working on their social media pages. The truth is that the average small business requires 10 to 20 hours of social media work per week.
Social Media Marketing Has To Be Social
Such a marketing method is not only about posting advertising messages on social platforms. The truth is that social media marketing stands out as being different than traditional marketing in the sense that you have to put yourself in the shoes of your audience. This is what will help you to create proper messages and have good results on the long run. Have patience and try to learn all that you can about what works in this type of marketing. Never assume that regular methods will work on the long run.