3 Must-Try Digital Marketing Tactics In 2017 So far this year, it has become clear that businesses—both big and small—feel more confident in investing their marketing dollars towards building their…
Unskippable is the new Skippable Ad, Or Is It?
Unskippable is the new Skippable Ad, Or Is It? Let’s start with the basics. What Are Skippable Ads (via Google) A 30-second ad plays to completion, or until skipped by the viewer. The skip ra…
How to Embed Video on LinkedIn
Sprout Social, links to videos that play directly can result in a 75% higher share rate.[i] Embedded videos are when the video shows and is able to play directly within the article/post—meaning the…
Video Marketing: Will it Improve SEO Rankings?
Video Marketing: Will it Improve SEO Rankings? How Do Videos Improve Ranks? There are a few major reasons why videos improve SEO rankings. One big reason is that they create a lot of backlinks to a…
YouTube Explores Live Streaming
YouTube Explores Live Streaming Thou Shalt Stream If the rumors are true, then we feel like a high school girl with a crush. YouTube might be making it even easier and faster to watch our favorite …
Social Media User Statistics 2016
Social Media User Statistics 2016
…
Getting Up and Running with Video Marketing
Getting Up and Running with Video Marketing I am asked on multiple occasions, what is needed in order to produce videos. Questions range from what hardware is needed, what software is needed, and w…
4 Ways to Become a YouTube Expert
4 Ways to Become a YouTube Expert I have had the opportunity to become an expert in YouTube SEO. It was almost accidental. In fact, I was shy about admitting it. There is a snippet of my story in t…
Social Media: The New College Roadmap
Social Media: The New College Roadmap As colleges and universities begin the Fall 2014 semester, there is great preparation to welcome new and returning students. As leadership finishes event plan…
The Social Media Resignation: Bright Idea or Digital Downfall?
The Social Media Resignation: Bright Idea or Digital Downfall? A current and popular social media fad is the Internet resignation. Employees are looking for more and more public ways to resign or …