3 Must-Try Digital Marketing Tactics In 2017
So far this year, it has become clear that businesses—both big and small—feel more confident in investing their marketing dollars towards building their digital brand. This doesn’t come as a surprise, considering the fact that the digital era has opened a lot of doors in terms of reaching out to a wider targeted audience. It’s imperative for your business to leverage the power of digital marketing to grow your following and carve your own niche in the industry. But where should you start? Here are three tactics you should definitely try right now.
Virtual and Augmented Reality
Just a few years ago, immersive technology centered on the gaming industry. The idea of wearing a headset that takes you to a virtual world seemed fascinating, providing a whole new gaming experience. Skeptics, however, downplayed the potential of virtual reality, arguing that it was just hyped up by tech firms and its applications were limited to gaming.
Fast-forward to today and we can now see the wide range of applications for this immersive technology. Other than gaming, the use of virtual reality has now been adopted by the medical, real estate, and food industries. Access to the technology and proof of its effectiveness have compelled brands to incorporate it into their marketing strategies. If you need to expand your knowledge on how these technologies work, this infographic from MDG Advertising, Virtual and Augmented Reality: What Brands Need to Know, should give you a head start.
By now, you should know how many online users love watching videos. A clear testament to this is the billions of views that videos on Facebook and YouTube get every single day. But there’s an emerging trend you should definitely consider: live streaming.
2016 was the year when brands started leveraging live streaming to get in touch with customers. This is in large part due to the introduction of Facebook Live. This feature has allowed businesses to record a video and let their followers watch it in real time. Twitter followed suit and released a live video feature of their own.
Generating unique content that you can share live can win your brand a lot of followers. From sharing what’s going on inside your office to demonstrating how your product is made, there are plenty of content ideas that will help you stand out from the competition.
While still a relatively young concept in the realm of digital marketing, the use of ephemeral content has proven to be one of the hottest trends right now. The rise of ephemeral messaging apps has given brands a new way of communicating with the customer. It might not sound attractive at first, but using content that disappears after a set period of time can be just what you need to gain an edge over the competition.
What makes ephemeral content so powerful is the fact that it adds a personal touch to your campaigns. Take note that this doesn’t only come in the form of traditional text. Various platforms enable you to share videos, photos, and even voice recordings. Again, the key is in finding a unique approach to your application of ephemeral content. Countless brands have already found success in using “in the moment” content, and it’s something you might want to use yourself.