Linkedin: Live Streaming 30-Second Videos At the time of this writing, LinkedIn just announced they would be testing live streaming video with 500 select influencers. If all goes well, they will ro…
LinkedIn: Listen First, Sell Last
LinkedIn: Listen First, Sell Last I thought for this tip it would be nice to add another voice to the mix. Writer and marketing professional Tara DeMarco pieced together this outstanding summary of…
LinkedIn Case Study: HP Gains 300,000 Followers in 2 Months
LinkedIn Case Study: HP Gains 300,000 Followers in 2 Months Challenge: HP, a provider of printers and specialized electronic devices, wanted to make customers more aware of new brand messages and t…
Linkedin: Social Media Revolution 2017
Linkedin: Social Media Revolution 2017 Socialnomics 2017 Here’s a recap of what the video shares with us: We don’t have a choice on whether we do social media, the choice …
Why You Should Endorse People on LinkedIn
Why You Should Endorse People on LinkedIn Why: It’s a way of posting-it-forward. It keeps you top of mind with important connections in a positive way. Oh, and the science shows it makes you and th…
Your Guide To Privacy Tools on LinkedIn
Your Guide To Privacy Tools on LinkedIn (Taken from my book How to Sell on LinkedIn) Why: Unlike many other social networks, LinkedIn shows who has viewed your profile and alerts others when you ha…
How to Build Groups on LinkedIn
How to Build Groups on LinkedIn Why: Build relationships, learn insights and establish thought leadership. 64% of top sellers participate in groups. You are 70% more likely to get an appointment fo…
Linkedin: How To Make Status Updates That Get You Noticed
Linkedin: How To Make Status Updates That Get You Noticed Why: Sharing status updates with your connections is a great way to provide valuable content to readers, engage customers and draw attentio…
LinkedIn Case Study: Consultant Uses Groups to Gain More Business Deals
LinkedIn Case Study: Consultant Uses Groups to Gain More Business Deals Challenge: Neal Schaffer, a social media business consultant, needed a way to stay ahead of the game in the world of social m…
Linking Out With LinkedIn
Linking Out With LinkedIn Why Putting relevant personal or company website links in your profile will 1) drive traffic to your product/service/brand 2) help your Google search engine ranking—it’s l…