Social Media Marketing Trends To Watch Before 2020 Hits The world of social media is continually changing, bringing up the latest trends and unspoken etiquettes every year. As we are in 2020, the m…
Social Media Image Sizes – Cheat Sheet (2020 Complete Guide)
With the rapidly changing nature of social media, image sizes go hand-in-hand with this movement. It’s important to keep up with what dimensions are supported by each platform (Facebook, Instagram,…
Social Media: Where Are We Going, Where Have We Been?
Social Media: Where Are We Going, Where Have We Been? For many of us, social media is so well integrated into our daily routine that it’s difficult to remember that there was ever a time when it wa…
Reaching Men On Social Media
Reaching Men On Social Media Influencers play a central role in modern marketing strategy, but a quick look at social media reveals that the vast majority of influencers are women. What’s a brand t…
13 Ways to Choose a Brand Influencer
13 Ways to Choose a Brand Influencer Have you ever considered influencer marketing for your brand? Of course you have. That’s why you’re here! And I must tell you that you have made the right choic…
5 Tips to Improve Your Retargeting Campaigns
5 Tips to Improve Your Retargeting Campaigns Did you know that just a measly 2% of first-visit traffic converts to a sale? If marketers relied on this touchpoint alone, a lot of business owners wou…
How to Incorporate Pinterest into Digital Strategy
How to Incorporate Pinterest into Digital Strategy Social media helps small businesses establish brand authority online, but the number of platforms can be overwhelming for smaller teams. Pinterest…
Five DO’s and DON’Ts of Social Media Marketing
Five Dos and Don’ts of Social Media Marketing The internet has provided every business in the world with an opportunity to approach an international audience. In the digital world, you don’t have a…
How to Effectively Target Your Audience on Social Media
How to Effectively Target Your Audience on Social Media Social media is one of the most effective digital marketing tools available. It has transformed the way in which we communicate and is a driv…
5 Smart Tips for Creating Effective User-Generated Content
5 Smart Tips for Creating Effective User-Generated Content User-generated content (UGC) has been a hot topic in recent years, particularly because of its effectiveness in customer conversions. Acco…