Social Media Marketing Trends To Watch Before 2020 Hits
The world of social media is continually changing, bringing up the latest trends and unspoken etiquettes every year. As we are in 2020, the marketing realm is deeming remarkable changes, and social media is becoming the kingpin of most marketing strategies for business growth.
Generally, the changes are quite obvious and predictable! Like, who was surprised after seeing Google+ farewell?
Today, more than 4 billion people surf online, they use various social media platforms across the world. Users’ behaviors change, platforms evolve and new updates get introduced. To stay ahead of the curve in social media, it’s imperative to understand users’ behaviors, interests and buying decisions.
Social media is perceiving fast-paced shifts and upgrades through all major platforms. If you want to enhance your social media engagement, you need to be updated about each and every social media trend, and emerging features. Here’s what to keep your eye on.
Take a look at some of the most expected social media marketing trends that will be emerging in 2020!
The End of ‘Like’ Counts
Well, not entirely.
You may be aware, that Facebook experimenting with eliminating of ‘like’ counts on one of the most popular social media handles – Instagram, in various countries including Australia, Brazil, Canada, Italy, Japan, and New Zealand. Facebook may soon start concealing ‘like’ counts on newsfeed posts too.
The company says that these moves are designated to protect social media users from envy and divert them from self-censorship. Apart from this, removing ‘like’ counts could reduce the pressure on users and stimulate them to share posts more frequently and freely. It’s also probably a move to monetize access to ‘likes’ and similar metrics for influencers and businesses.
Chatbot Will Become Smarter
We all know about the chatbot, as they have been embraced by several major online firms such as Google, Facebook, and Amazon.
Primarily, they were used for customer support and answering frequently asked questions about services, complaints, etc. Tech-savvy customers love chatbot, as it’s a quick way to get the information they want.
In 2020, these AI-powered bots will become more supportive, interactive and humanly in a personal touch, precision and performance, which implies that they will better be able to engage with users. Interacting and engaging with a well-designed chatbot is more convenient and enjoyable.
Chatbot is a cost-saving approach that helps businesses in improving customer service, increasing customer engagement, and monitoring consumer data and insights.
Most of the companies are now using a chatbot for improving their customer support system and escalating user engagement.
Do you know, 85% of all customer interactions will be handled without a human agent by 2020.
These AI-powered chat machines are self-help tools for refining communications with users. Businesses can involve these machines to enhance their customers’ experience, give rise to more sales, and build a positive relationship with consumers. Chatbot enables your customers to easily interact and get engaged with your brand through stimulated conversations.
Fashion of Social Shopping
Social Shopping or social commerce is in trend, e-commerce brands are promoting and selling their products online. More than 81% of consumers are more likely to buy online if their friends and dear ones recommend it. People who use social media platforms love to discover new products, read customer reviews and buy from the app.
In 2019, Social commerce has become very popular and is still growing day by day.
Do you know, 600+ million people discover and seek new products on Instagram and 30% of consumers purchase from social media platforms?
Hence, it is imperative for every business to promote and sell their products on social media platforms.
Rise of Ephemeral Content
In 2013, Snapchat introduced the concept of ephemeral content, which refers to “disappearing content”.
Ephemeral content is an advertising method on social media platforms that display images and videos, which are on display only for a short span of time, like “Stories” you see on Instagram, WhatsApp, Facebook or Snapchat. As the content is displayed for a limited time, it taps into the user’s desire to know, what is happening. They don’t want to miss out on any information before it disappears.
That’s called FOMO — Fear of Missing Out.
Ephemeral content has enhanced the time, people spend on social media, from 15 to 32 minutes in a day. It’s a great way to hook your target audience and drive sales to your business.
It also helps in increasing e-commerce sales. You can get started using Instagram stories to drive great results, and improve sales by offering attractive deals, promote a product launch, or publicize a season sale. This concept trains your readers and followers to visit your social media channels regularly.
Stringent Legal Scrutiny
Social media platforms have been under scrutiny for several years, to tackle issues around security, privacy, fake news, surveillance, online abuse and more.
Social media is poised for more scrutiny and strict checks in 2020.
Next year, we can expect more concrete regulatory moves and security test cases on social media. Accordingly, businesses will be paying even more attention to risk management and moderation of their social media efforts.
In A Nutshell!
Technology keeps growing at a rapid pace, and so does social media.
Artificial Intelligence and ephemeral content may be the two major trends on the rise in 2020, but more will come soon. It’s a great idea to be prepared. Keep your eyes on the latest social media updates and trends to stay on the edge during the social media marketing game.