15 Highly Effective Ways to Promote Your eCommerce Business With a product to sell, the next wise move would be to hit the internet and set up an eCommerce business as this is a literal gold mine f…
The 4 Commandments of Social Selling
The 4 Commandments of Social Selling 78% of social sellers outsell peers that don’t use social media.[i] Whether you are a LinkedIn Newbie or a Pro, you always need to start and continually revisit…
3 Ways to Reach Your Target Audience Through Online Marketing
3 Ways to Reach Your Target Audience Through Online Marketing As many business owners know, maintaining a strong digital presence is a wonderful way to connect with the target market in a manner th…
LinkedIn Case Study: Creating Thought Leaders = Sales
LinkedIn Case Study: Creating Thought Leaders = Sales The Challenge National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate its whole…
The Power of Consistent Branding For Offline-Online Integration
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Digital Refresh
Digital Refresh As you wave goodbye to 2016, and January is hitting you right in the planner, your marketing mind is thinking, ok, what is 2017 for my brand? What can I do this year to take my bran…
7 Outstanding Tips Businesses Should Consider for Effective Digital Marketing
7 Outstanding Tips Businesses Should Consider for Effective Digital Marketing You have set up an online business, but have yet to develop a powerful web presence. What can be done to change that? T…
How Your Business Benefits From Social Media Marketing
If you are about to start a business and everyone’s saying you should be using social media to your advantage, you definitely should listen to their advice. Social media is the most powerful tool y…
5 Outstanding Digital Marketing Strategies That Work for Most Businesses
Statistics have shown that total spending on digital ads is expected to surpass television ads in 2017 for the very first time. This means that the digital ad industry has a very positive outlook a…
Foursquare, a data machine
Foursquare, originally a mobile check in app for getting brand discounts and perks for consumers, was founded back in 2009. Seven years later, the app has decoupled into two apps (Swarm and foursqu…