LinkedIn Case Study: Creating Thought Leaders = Sales
The Challenge
National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate its wholesale business.
Actions: NBC used LinkedIn to position their wholesalers as “thought leaders” to reach new investment advisors.
Results: NBC experienced a 400% return on investment in the first 10 months, while simultaneously holding 250 meetings with investment advisors within a 3-month period. By using the social media platform, NBC became an innovative leader in the financial service industry, while also positioning NBC wholesalers as in-demand experts. [i]
Check out more tips like this in Erik Qualman’s book, How to Sell on LinkedIn.
[i] LinkedIn.”National Bank of Canada Grows Net Sales With LinkedIn Sales Navigator,” LinkedIn Sales Solution, 2013, Accessed May 20, 2016, https:// business.linkedin.com/content/dam/business/sales-solutions/global/en_US/site/ pdf/cs/linkedin-national-bank-of-canada-case-study-en-us.pdf
