You have set up an online business, but have yet to develop a powerful web presence. What can be done to change that? The very first step you need to take is to devise a digital marketing strategy through which your business can reach the next level. This basically means that you have to address the important areas of online advertising and create an effective and professional platform for your brand. The problem is that most businesses do use some digital marketing tactics, but are unable to use them effectively or properly. Thus, they don’t get the desired results.
Luckily, here are some great tips that can help them in enjoying the benefits of effective digital marketing:
1. Digital doesn’t mean no personal touch
Just because you are implementing digital marketing strategies these days doesn’t mean that they are without a personal element. As a matter of fact, these tactics have more of a personal touch as opposed to traditional marketing strategies. You need to ensure that your online store offers a personal service to your customers just like you would in a brick-and-mortar stores. You can make suggestions according to their tastes and preferences, send them a direct text message or on Twitter or Facebook or even send a personalized and well-targeted email to show they are your priority.
2. Re-use great content
Yes, the power of content cannot be denied, but it can be incredibly difficult to come up with fresh and new content all the time. This is when you can re-use your great content, but only after it has been repurposed. Reposting the same thing i.e. just copy pasting is not the way to go. You can put a new spin on old content so it comes off as fresh to your target audience. Also, those who may not have seen it the first time will get the chance to see it now.
3. Spread your messages with advocates
These days, it has become a common practice for businesses to use influencers for spreading their message to the audience. There are numerous celebrities and important personalities who are followed and respected by people. The audience listens to them and values their opinions and advice. You can take advantage of their influence by getting them to promote your business, brand and products. This improves your chances of reaching a diverse audience and boosting traffic to your website.
4. Pod-cast marketing
Why not create some pod-casts for your audience? People like to listen to something when they are working, driving or doing chores and this is where your podcast can play an important role. These podcasts are ranked well by search engines and are a great way of building a better relationship with your customers. In fact, stats show that they can improve conversion rates of your website. The best part is that they don’t have to be about your product specifically; they can be about the industry you are in with a small mention of your business to pique your customers’ curiosity.
5. Retain visitors through offers and promo codes
Some businesses consider it insulting to use promo codes for their products and services because they believe it is demeaning. However, offering promo codes and discounts for new products is a great way of getting customers to try out your product. Even if they are provided for old products, they can get those people to invest in it who may have not tried it otherwise. In the long run, this can be immensely beneficial in expanding your audience and bringing in more people to your customer base. Moreover, offering a promo code once can bring in repeat business from customers.
6. Express gratitude to your clientele
A business wants feedback from its customers when they use its products and they want it to be positive. Likewise, customers also want response from the business when they shop. They appreciate being thanked in different ways because they have trusted the products and services offered. Therefore, you should make it a priority to show gratitude to your clients on social media or via email. This will make them feel valued and enhance their loyalty to the brand and its products.
7. Look to other industries for inspiration
It is necessary for a business to keep up with the trends in its industry and adopt them to stay relevant. But, who says that your inspiration should only be limited to the trends only in your industry? This is only going to give you tunnel vision. Rather than doing so, explore other industries and see what they are doing in terms of digital marketing. It is possible that one of their tactics can also work for you as it will be something fresh and new, which can have a lot of appeal in the eyes of the audience.