Make a Statement in 2024 by Leveraging These Email Design Trends!
Your email design is extremely pivotal toward garnering attention for your email campaigns- this is common knowledge, of course, so we are not going to elaborate on that. What we are to discuss here, instead, is the fascinating landscape of email design itself. Every year, it witnesses the arrival of a unique set of design trends- a resounding testament to its continuously evolving nature. Subsequently, this calls upon email marketers to reflect the same in their campaigns, failing which they risk falling out of vogue. From a subscriber’s perspective, the visual diversity on display is truly a delight to behold.
So, as we prepare to shift gears from 2023 to 2024, it is natural to be curious about the email design trends that will lead the way in the year to come. Encouraged by this curiosity, we asked our in-house experts at Email Uplers to present us with their forecasts. And boy, did they deliver! In this blog, we take a detailed look at some of the trends which they feel will be enormously popular in 2024. Read on to find out!
Over the last few years, minimalism has come to be embraced by a vast majority of brands and our experts reckon that it is all set to continue its dominance in 2024, too. After all, who wouldn’t want to engage with an email that is elegant and uncluttered? By employing minimalism, brands are able to draw the attention of their subscribers toward the most important segments of the email with remarkable efficiency. Moreover, minimalist emails are highly consumable since there’s nothing in the way of distractions for readers. This, subsequently, increases the probability of your message being comprehended with greater clarity by your audience.
Another reason behind the surge of the minimalist design aesthetic in emails is the rapid increase in the number of mobile email users. At present, nearly 1.7 billion people use their smartphones as emailing devices. You simply can’t afford to overlook the user experience of such a large demographic while designing your campaigns. Minimalist emails load swiftly and are easy to navigate which make them ideal for mobile users who normally view their emails on-the-go.
Now that we have addressed the merits of minimalism, let us take a look at some techniques that you can deploy to craft effective minimalistic emails.
- Use white space smartly. By offering breathing space to your elements, they bring a sense of visual relief to your email templates. When done right, white space can keep your email from appearing cluttered even when it happens to be populated with a sizable number of elements.
- Try to keep the amount of text in your email to an absolute minimum. Write copy that is crisp and to the point. Wherever feasible, you could consider substituting text with icons or illustrations; such visual cues tend to be quite successful at engaging readers.
- Give your template a visual hierarchy. This way, the reader will automatically know which parts of the email they should focus on first.
Take a look at this lovely minimalistic email from Patagonia.
Wish for your emails to have a distinctive visual edge? Look no further than cinemagraphs! A fascinating blend of static and dynamic elements, cinemagraphs help your emails come alive, increasing their engagement quotient by leaps and bounds. Because they are so eye-catching, you should try to keep them subtle and simple, lest they happen to distract subscribers from your email’s main message. And most importantly, always provide alt text while using cinemagraphs so that it can be accessed by all. Lastly, don’t forget to evaluate their compatibility with email clients before implementing them in your campaigns.
The reason why cinemagraphs are so popular is because they have a wide range of use cases. Let’s take a look at some:
- Cinemagraphs prove to be excellent mediums to put a particular feature of your product or service under the spotlight.
- They can be utilized to realize highly engaging product tutorials; there are few better ways to demonstrate the working of a product.
- Cinemagraphs can be leveraged to curate distinct visual moods for your emails in a bid to elicit strong emotions in the subscribers’ minds.
Nostalgic Design Elements
Nostalgic design elements help evoke a strong sense of familiarity, triggering positive emotions, which is what a lot of us are looking forward to in these uncertain times. This, coupled with the fact that the retro design aesthetic is endlessly charming have our experts convinced that this design trend will be among those ruling the roost in 2024. At the same time, take care that your implementation of this trend doesn’t get in the way of you realizing mobile-optimization or accessibility.
This email from Great Jones has made great use of nostalgic design elements.
Radiating calmness and positivity, subtle color palettes infuse a degree of sophistication into your email templates which is why our experts feel more and more brands will be inclined to hop on this bandwagon in the coming year. To drive a greater impact with them, shore up your knowledge of color psychology; this way, you will be able to zero in on shades that suitably align with your brand personality, thereby greatly enhancing your subliminal communication.
Take a look at this email from Mount Sapo.
Gamification is a reliable way of ensuring subscriber engagement and in a climate where email fatigue is possibly at its peak, this design trend can help brands hold their audience’s attention smoothly. Facilitating an immersive experience, gamification empowers brands to deliver an unforgettable user experience to their readers.
Wrapping It Up
How successful your email campaign is in breaking through the noise ultimately boils down to how captivating your design language is. And the key to deftly leveraging design trends lies in carefully studying the campaigns put out by the best in the business, to get an idea of how they are utilizing these trends. So, grab a pen and paper and get started!