Email Marketing Strategies for Cross-Channel Marketing Email has forever been the holy grail of marketing, outperforming other marketing channels by a long haul. So much so that 80% of the marketer…
A Preliminary Guide to SFMC Journey Builder
A Preliminary Guide to SFMC Journey Builder The internet has created an unprecedented amount of potential and opportunity, but it has also caused disruptions that require companies to innovate. Mar…
Integrating Email With Social Media Marketing: How To Do It Right
Integrating Email With Social Media Marketing: How To Do It Right The marketing rule of seven has revealed that a prospective client must have a minimum of seven touchpoints before they get convinc…
E-Commerce Email Campaign You Should Execute Right Away
E-Commerce Email Campaign You Should Execute Right Away With a whopping 3.7B active users across the globe, email undoubtedly is one of the most potent channels for driving business and revenue. It…
Enhance Email Designs by Tracking Email Metrics
Enhance Email Designs by Tracking Email Metrics The performance of any email campaign depends on email metrics such as open rate, click-through rate, bounce rate and unsubscribes, which determine w…