4 Secrets to Advertising Mobile Games on Social Media
Advertising on social media can be an effective way to expand a brand’s audience reach. With the proper strategy, social media sites are gold mines for marketers.
Mobile games are some of the products promoted online nowadays. Below are key strategies expert marketers use to promote mobile apps on social media.
With these tips, you’ll find surefire success in your social marketing campaigns. This is whether you’re promoting classics, like Spider Solitaire, or CCGs, like Hearthstone. Even if you’re a professional marketer yourself, these will work to your advantage.
1. Create Engaging Content
The most successful accounts on social media are those with engaging content. Whether you’re uploading a video or an ad, make sure that the content is creative and unique. When coming up with the script, consider the game’s genre and features. Keep in mind your target audience and think about what would appeal to them. Think of their interests and motivations.
You should also identify interesting and creative trends online. Market research can help in this effort. When creating an ad, you should always include gameplay footage. Edit the video so that the whole output will look engaging. Be smart when using cinematic scenes. Make sure you aren’t misleading the audience.
Add a call-to-action segment at the end of the video. This way, you’re providing the audience with actionable advice. You also need to be consistent when creating content for social media. Make sure that after you’ve attracted the viewer’s attention, you can keep it.
You need to come up with several unique ideas. It’s recommended to create many variations of each ad.
2. Look For Gaming Influencers
Scroll through social media and look for good influencers. Good influencers have a huge impact on their followers. The first step in looking for an influencer you want to work with is to check their list of followers. Make sure that these are people you want to target. Since you’re promoting mobile games, try looking for gaming content creators. You can find them on Twitch, YouTube, and Facebook Gaming.
Make sure you’re picking the right gaming influencer. If you’re promoting Minecraft, you can tap the well-known speedrunner Dream. If you’re promoting Hearthstone, you can try working with Disguised Toast. Toast is a content creator known for his Hearthstone and Among Us Let’s Plays.
When you’re picking an influencer, keep your budget in mind. Dream, for example, gained 20 million YouTube subs in roughly two years. The faceless YouTuber has one of the fastest-growing channels today.
If you’re a small brand, you may not be able to afford the help of bigger online personalities. Luckily, there are several micro-influencers you can collaborate with.
3. Know Your Target Audience
Know the platforms that your target audience is using. For example, if your target audience is young people from the US, you need to be active on TikTok or Snapchat.
Knowing your target audience helps you narrow down the websites you need to focus on. This can help you save time and effort while getting valuable results.
4. Use Ad Platforms on Social Media
All social media sites work as ad platforms. You can take advantage of this when promoting mobile games.
Paid advertising can provide your product with scalable results. It also offers high visibility and well-targeted users. For mobile games, you can create video ads and provide engaging visual content. This is effective since it gives players a glimpse of the actual in-game experience.
These are some ways to improve your social media marketing campaign for mobile games. It’s recommended to try paid and organic marketing strategies to get the best results. Don’t be afraid to try different approaches when promoting your mobile game. This way, you can identify the best strategies working for you.
This article has been published in accordance with Socialnomics’ disclosure policy.