How To Increase YouTube Video Engagement?
YouTube engagement is crucial to the overall success of your channel. Upon doing it right, you can look forward to building reliable relationships with the community and viewers on the channel. The viewers will know that they can rely on your channel and its content significantly. As you provide them ample information and entertainment simultaneously, they will reward your channel with better views and conversions.
Let us understand all about YouTube video engagement and you can maximize the same.
What is YouTube Engagement?
YouTube engagement is referred to as the process of the audience of your channel taking some action on the page or any one of the YouTube videos.
Some of the important actions could be:
- Likes or dislikes
- Gained or lost subscribers
YouTube creators can keep an eye on YouTube Analytics for ensuring the best for the respective channel. The data that you obtain out of the same can help you to remain informed of the overall growth strategy of your channel.
How to Measure YouTube Engagement Rate?
Do you wish to analyze how fast your YouTube channel is growing? You can make use of the YouTube engagement rate for analyzing the growth rate for your channel. There is a dedicated formula for calculating YouTube video engagement rate. One of the easiest ones is the ERR or Engagement Rate by Reach. Let us know about it in detail.
- What is Engagement Rate by Reach (ERR): ERR is referred to as the percentage of YouTube viewers who might have interacted on your video or other forms of content upon seeing the same.
- How is Average Engagement Rate Per Reach (ERR) Measured: Firstly, you are required to calculate the Engagement Rate by Reach (ERR). Here is its formula: ERR = Total Engagements Per Post / Reach per post X 100
- Then, using this formula, you can determine the Average ERR by summing up all the ERRs from the specific posts that you wish to average, and then, dividing the total by the number of posts. Average ERR = Total ERR / Total Number of Posts
13 Ways for Increasing Video Engagement on YouTube
If you wish to boost video engagement on YouTube, here are some effective ways to ensure the same:
1. Use the Best Thumbnails
The thumbnail of the video is a determining factor in the decision of the viewer for going through your content. Therefore, you should aim at customizing your video’s thumbnail for ensuring that there is a strong and clear image of your brand. It is observed that 90 percent of the best-performing videos on YouTube have customized thumbnails.
2. Reply to Every Comment
It is crucial to respond to comments on YouTube videos to promote engagement. Answering comments reveal your understanding of the niche. You can use a personal tone while responding to comments as well as addressing issues. It will strengthen your relationship with the viewers. A great example can be seen below
3. Incite Watchers for Commenting, Liking & Subscribing
Want the user to subscribe to your YouTube channel? Then, you can state the same explicitly. A great way to boost subscriptions and increase YouTube engagement is through annotations. These are small boxes that appear during the video while reminding the users to take relevant actions.
4. Get More Likes for Your Videos
Buying YouTube likes phenomena is quite popular and common these days, which helps creators all over the world to boost their video engagement and improve public opinion.
5. Use Trending Topics Strategically
Trending events on YouTube serve to be ample sources of engaging content for the viewers. These not only help in providing the much-needed fun in your videos but also serve to be a great way for ensuring brand awareness. The more viewers are going to know about you, the more they will engage with your brand.
6. Cooperate with Other YouTube Content Creators
Collaborating with other content creators is another effective way to boost engagement on YouTube. In turn, their loyal viewers are going to trust the channels they collaborate with. As you collaborate with others, it offers instant social credibility in the eyes of their subscribers or viewers.
7. Use YouTube Analytics for Analyzing Engagement
Irrespective of the type of content you are creating, it is important to ensure that it aligns perfectly with what the audience wants. Therefore, to understand the specific tastes & preferences of the target audience, you can make use of YouTube Analytics for proper engagement analysis.
8. Use Brief Introductions
Video watch time is an important factor in YouTube. While you would like to increase the percentage of the number of videos that get watched, you should also aim at minimizing its overall duration. Therefore, it is recommended to minimize the introductions of your video to retain the interest of the viewers through your content.
9. Use Short Sentences
In addition to video content, you should also aim at optimizing content descriptions. If you are using text in your video, you should maintain short & concise sentences throughout. This will help in retaining the attention span and interest of the viewers.
10. Optimize Lighting
Effective lighting can capture the essence of your video. If you wish to tell a good story or create the right mood, lighting during your video shoot should be perfect. Additionally, when you are editing the video, ensure that you optimize lighting for the right effects.
11. Increase Video Dynamism
YouTube is the second-largest search engine in the world. As such, delivering dynamic content is the key to the success of your channel. Think of your videos to be like any other piece of content that needs optimization in terms of keywords, titles, tags, and so more.
12. Use Convenient Background Music
If you intend at including some music track as the background to your videos, choose wisely. The music that you choose should convey the theme of the content while being entertaining at the same time.
13. Use Captions
A study report reveals that captioned videos on YouTube witnessed around a 13.8 percent increase in views within 14 days. Captions help in making the video more accessible to a wider audience.
Grow your YouTube audience faster with the right strategies and tools for engagement. Make sure that you keep the target audience in mind and deliver content accordingly.
This article has been published in accordance with Socialnomics’ disclosure policy.