6 Ways to Get the Best of Instagram and Grow Your Business
Instagram passed the 1 billion mark of monthly users in 2018 to surpass social media giant Twitter. It now has an estimated 500 million users who take to Instagram every single day. With these figures, it would be unthinkable to miss out on this gilt-edged opportunity to promote your products and services.
If your company is one of those that are still dithering on whether to get onto the Instagram bandwagon or not, then this is as good a time as any to join in and enjoy the benefits of Instagram marketing. We will also tell you whether the option to buy likes is recommended or not. Read on to learn more about growing your business with Instagram.
1. Include CTAs (Strong Calls to Action)
Many companies have realized the importance of Instagram and have started posting on the photo-sharing app. But the problem is that their posts never tell potential customers what to do or where to go.
The bio section of your profile enables you to include a call to action directing your users to visit your sales page and make a purchase. With just a limit of 150 characters, you have to be precise in composing your call to action (CTA).
If you deal with physical items, you could post photos of the products you sell to try and market directly to your Instagram users.
You can also use the comments section to let your customers know what you want them to do. Mention any item that you are selling on your site and make sure to direct your customers on where to go.
The last option to include a call to action is the images section. Using tools such as WordSwag, you can easily include a CTA without much problem.
Remember that it isn’t a must for you to push in order to sell. The long-term strategy for selling is to warm up the audience. Just make sure you have fun and it will be sure to pay off.
2. Use Free Instagram Tools
Similar to Facebook, Instagram business has a call to action that lets users call, text, and email the business. As well as the contact option, Instagram business allows profiles to see analytics or insights, as they are popularly called in Instagram lingo. These insights enable you to access engagement and impression data. For those that use their accounts for pure businesses, it could be a wise move to convert your account into a business one. This will enable you to fully take advantage of the options above. The more you learn about the way your users interact with your posts, the better you will be able to make changes to improve how you engage on the platform.
3. SFS (Share for Share)
Under this strategy, you will be sharing and promoting work from other partners on your page. Identify other partners in the niche with similar accounts in terms of size or slightly larger.
Begin by reposting the images they post and tag them in the photos, and with time, they will reciprocate. Once this happens, your numbers will steadily start to increase.
After showing them some love, you may want to send them a direct message to expedite the process.
It’s a massive thing if other accounts get to share yours. The fastest way to gain brand awareness, build authority and get exposure is to create a team of partners that all cross-promote each other’s work.
4. Interact with Followers
Appreciate the time and effort that a user takes to react to your posts by replying to them and thanking them. It may be a simple engagement but one that can create a loyal customer and also an ardent advocate of your brand. You also need to find ways to encourage your Instagram followers to easily interact with your content.
By just asking your followers to tag their friends, you could give a lot of exposure to your brand and also attract a large number of new followers. The fact that their friends are the ones introducing them to your brand, they won’t show resistance, and many of the tagged users are likely to start following your Instagram profile.
5. Cross-Promote Instagram Posts
The easiest way to add new Instagram followers already familiar with your brand is to post across all your social media profiles. These include your Facebook, LinkedIn, Twitter, and Tiktok among other things. After you’ve posted there, invite them to start following your Instagram profile. Since they are already your social media followers, chances are that they are already interested in your product or service offerings. Therefore, provide ways for them to connect with your brand socially.
It’s wrong to assume that your posts will reach everyone connected with your brand since it’s common for people to move away or stop using social media networks. Also, some people are less active on some platforms than others. The ideal situation is to have your followers connected to your social profiles as much as possible. This is sure to increase the reach per post of your content.
6. Have Great Visuals
The main reason for creating Instagram was to be a platform where users share photos and videos. It’s, therefore, important to ensure that your post is aesthetically pleasing. The first thing you need to do to ensure great visuals is to choose a specific theme and style that establishes your visual consistency.
It’s incredibly important to have a certain degree of consistency since customers usually associate companies with a pattern or theme. This makes your posts immediately recognizable.
The best part is that, due to the plethora of filter options on Instagram, it’s easy to create this consistency. You may even use a third-party video and photo-editing apps to help you achieve any effect you want on your posts.
Instagram offers a massive opportunity for people who are looking for a low-cost way to advertise their establishments. However, for campaigns to be successful, you need to build your following first. Otherwise, your posts will not reach a large audience. If you want a quicker way to build a large following, you need to buy likes and followers. This way, you will shorten the time needed to build a large following to promote your products or services.
This article has been published in accordance with Socialnomics’ disclosure policy.