Advice for a Successful Career in SEO
So, you want a career in SEO? Here is a concise breakdown of SEO, the SEO jobs available and the best advice for succeeding with a career in SEO.
The internet has created many new jobs and has allowed us to do old ones remotely. From social media managers to virtual assistants, the job market looks like a whole new place than it did two decades ago.
One of the latest careers to sprout up from the digital world is ‘Search Engine Optimization’ experts, also known as “SEO.” SEO is a way of making web pages rank higher on search engine searches so that businesses can be seen, heard and generate more sales. The ultimate goal is to always be featured on the first page of Google. However, it must be noted that SEO is more than just about Google.
Google has refined its processes of ranking websites in order and is contently improving, meaning those in the SEO business need to keep up. There are lots of potential SEO careers and ways of making your mark in this niche, but what are they?
What SEO Jobs Exist Right Now?
There are so many cogs that need to turn to optimize a website and its content for search engines. This include the design of the site and everything on the back-end, to front-end SEO such as blog posts, infographics and other content. There are jobs in providing SEO audits of websites to inform businesses what other SEO specialists they will need to combat fixes and improvements.
Bottom line is: any job that revolves around the online presence of a business will be comprised with some SEO needs. You can find many of these SEO jobs on search platforms like Jobrapido – or create your SEO services as a sole trader.
Best Advice for SEO Expert Hopefuls
Before you decide you want a career in SEO, you need to figure out what aspect of SEO you’d like to be involved in. The best advice to understand what you will do the most efficiently is playing on your current strengths. If you are good at design, then a website developer or infographic creator would be a great choice. Alternatively, if you are good with words, then an SEO content writer may be a better option.
You can always diversify your SEO services in time with knowledge, but it is best to start with what you already do well. Because learning about SEO is quite a challenge, you do not need to learn more new skills at the same time. Other advice for seeking a career in SEO includes:
- Never stop reading about SEO as the rules change
- Keep up with other changes that influence SEO. For example, the rise in voice searches has changed the type and length of SEO keywords needed within articles
- Make the most of SEO courses online and free materials
- Put the problem before your income first
- Network with other SEO experts and try to seek opportunities and partnerships with digital marketers
Moreover, SEO experts can make a comfortable income doing something they know well, like the back of their hand. Remember to always acquire knowledge before offering SEO services. Otherwise, you risk having your skill set and reputability tarnished!
We hope you enjoyed this promoted piece as much as we did!