Making Your Blog and Your Social Media Work Together
Whether you’re using it to promote your business or as a source of income, your blog is an excellent way to market yourself, no matter the reason. Of course, you can also use it to say the things you want to say to your target audience without too much concern for the amount of money it might be bringing in. But if you can use your blog as a platform for your ideas and visions and utilize it as a moneymaking tool as well, you’ve really found a way to optimize your blogging experience.
In order to accomplish those ideal results, you’re going to have to incorporate the world of social media into your efforts to market your blog. While there may be ways to avoid social media and still market your blog, that seems like a lot of unnecessary effort when social media is available to you and proven to be the one way to reach just about every possible sub-segment of the population. It’s also important to realize that you can’t just haphazardly post on social media and hope that your blog will grow as a result; a plan of action must be in place for you to get the best results.
The Blog Starter is a great resource if you are just in the planning stages of your blog and want to understand its full marketing potential. If you’ve already begun and are looking to harness the full power of social media, here are the best ways to do it.
Formulate Your Plan
One of the common errors people commit with marketing is that they simply do it in the spur of the moment without coming up with a plan beforehand for their goals. If you’re going to utilize social media as a method of promoting your blog, it’s best to first write down exactly how you’re going to make this happen, with everything from the planned frequency of the posts to the audience that you intend to reach included. You can’t tell if you’re meeting any of your goals if you don’t set them in the first place.
Keep Your Personal Social Media Separate
Many people who blog might be a bit self-conscious about putting that blog out there to all of their friends on social media. They might also feel guilty about having their social media act as a promotional tool for a moneymaking opportunity. For those reasons, it’s a good idea to create social media accounts just for the purpose of your blog, so that you don’t hold yourself back in your marketing efforts.
Tailoring to Each Audience
Each specific social media platform provides an opportunity to grab those people who populate that platform. As the marketer for your blog, you have to develop a strategy to reach each of those groups without losing sight of the tone and brand of your blog. Again, this is a where a plan comes in handy.
If you do it well, your social media and your blog should work in tandem. It may take some time and practice on your part to make this happen, but the rewards are plentiful once you do.