5 Stupid Simple Tips to Drive Traffic from Twitter
I think you’ll agree when I say:
It’s REALLY difficult to drive high-quality, targeted traffic from Twitter.
Or is it?
Well, it turns out, you can easily drive traffic from Twitter to your website by following these 5 stupid simple tips.
So, let’s get started! Shall we?
1) Ensure Links in Your Tweets
Let’s face it:
For most marketers and businesses, tweets are a way to put in text after text, till it is 140 characters (or the new 280 characters Twitter is testing out), in order to promote their content.
But here’s the deal:
Because people who get impressed by your tweet and wish to read your content further don’t really get a way to do that!
As it turns out:
Twitter users are more likely to follow relevant links included within your tweets.
But that’s just a part of the story…
If you’re actually looking forward to driving high-quality targeted traffic from Twitter, you’ll need to add the “click to tweet” link within important Data Points of your posts to ensure that more and more readers share your content on Twitter.
Here’s how Hubspot does it:
Now let’s move on to the next tip on this list…
2) Keep Your Tweets Short & Sweet
Wishpond reveals that shorter tweets, with 120-130 characters or less, get 21% higher interactions.
And that’s not all:
Such tweets also get better click-through rates.
It pays to keep your tweets short, easy-to-understand and to-the-point.
If only it were that easy…
Creating tweets within 100 characters often proves to be a challenging task even for the most seasoned of marketers.
But you’ll be surprised:
Shorter tweets help you rake up the curiosity around your content persuading users’ to visit your website and read your content.
Use compelling headlines as well, because they tend to increase your conversion rate on a link by 73%.
Here’s how Copyblogger’s Brian Clark uses short, and to-the-point tweets to his advantage:
Now that you know about the benefits of keeping your tweets short, let’s move on to the next tip!
3) Use Hashtags in Your Tweets
What’s the best way to ensure more engagement on your tweets?
The answer is simpler than you would have imagined – Hashtags!
Tweets containing hashtags get 2X more engagement against tweets with no hashtags.
You must use relevant hashtags in your tweets to increase the visibility of your tweets.
Also, be consistent with your hashtags to ensure higher brand recall value for your users.
But here’s the deal:
Overdose of anything is bad and it remains true even for hashtags. Excess usage of brand hashtags will not only devalue the hashtag, but also your brand.
Don’t use more than three hashtags in one tweet as it will ruin the otherwise pleasant readability of your tweets.
Here’s how Bored Panda strategically uses hashtags in its tweets:
4) Don’t Give Away Too Much in Your Tweets
Giving away everything in your tweets may discourage Twitter users from clicking on your link and visiting your website.
If you’re serious about driving from Twitter, just show a teaser of the content that you’re promoting to your followers.
Here’s the deal:
Successful tweets generate curiosity and you must aim at making Twitter users curious about your content and brand.
But don’t use too complex words or phrases as it will kill the curiosity.
A smart way to do is to ask a question to make Twitter users interested in visiting your website and reading your blog post.
5) Post at the Right Time
Timing of any marketing activity can spell the difference between its success and failure.
If you’re looking to drive more traffic from Twitter, you’ll need to make sure that your tweets are published when your target audience is actually available on the platform
Timing tweets at the right time can help drive maximum traffic to your website and blogs.
According to a study by Dan Zarrella, 5 p.m. remains the best time to publish tweets for retweets, whereas between 12 and 6 p.m. remains the best time to drive the most CTR.
Over to You!
So there you have it – 5 stupid simple tips to drive traffic from twitter…
Now it’s time to put this learning into practice.
Want to add something to the list? Or maybe you have a question about something you’ve read?
Either way, leave us a quick comment and let us know.