5 Top Reasons You Should Blog with LinkedIn Pulse
As a rule of thumb, it is a very good thing to have content in more places. Why? Simply because it ensures that your content is viewed by as many eyes as possible. However, marketers are aware that there are only so many hours in a day, but there are endless ideas to pursue. Every day, a new option or alternative opens up that can be explored, but no business has the time or the resources to do so. Therefore, it is essential that you choose the right channels for content promotion and publishing and expand your target audience in this way.
LinkedIn Pulse is one tool that can be used for publishing articles on the leading business networking site. Back in 2010, Pulse first surfaced as an app for iPad and displayed content from news feeds. Later a web version, as well as iOS and Android versions were introduced, but then it was purchased by LinkedIn. Since then, it has been integrated into their system. At first, only a few LinkedIn users were able to publish through it, but gradually, it was rolled out to the entire user base of the social network.
The problem is that most businesses opt for Facebook, Twitter, Instagram and other such networks for publishing content and don’t think of LinkedIn. Here are some excellent reasons for blogging with LinkedIn Pulse:
1. You can get access to the right audience
One of the major advantages that LinkedIn has over other networks is the fact that it has been created and designed for the sole purpose of growing and nurturing business relationships. The same cannot be said for some other social media platforms. Thus, when it comes to distributing content on LinkedIn, this means that your audience is not just anyone, but actually includes professionals and decision makers at different levels of the business.
2. Pulse is a targeted way of sharing your knowledge
Instead of just throwing all your posts together in a continuous stream, a different approach is taken by LinkedIn Pulse, as it sorts ideas and articles by theme and topic. Initially, you may believe that this is just reducing your readership, but in reality, you are essentially ensuring that the viewers who are reading your posts are actually interested in the topic. Moreover, the sheer number of users on Pulse means that you are likely to get more views for your content, even if the category is unpopular, as opposed to a typical business blog.
3. You can enjoy real SEO and social benefits in the long run
Just like any content you post on the Internet, publishing content on LinkedIn Pulse can help you in building your credibility as a knowledgeable resource and also enable you to increase your visibility on search engines via backlinks. In this way, you will be able to steer your audience towards your other blog posts on other social media accounts, which are mentioned on your LinkedIn profile. Furthermore, the content posted on Pulse can be valuable in the same way that LinkedIn profiles are; the website gets a high quality rating, which means that there is a good chance the content will be indexed quickly included in the search engine results.
4. You could be invited to share your ideas through other outlets
The purpose of LinkedIn is to network. It shouldn’t be a surprise that the articles published through LinkedIn pulse can lead to new introductions and invitations to make contributions in other places. With good utilization of your time on the network and a good LinkedIn online course, you can easily understand that the whole platform has been established for making connections and only a mouse click is needed for someone to follow you, which will add your name to their list of contacts and your content to their news feed.
5. You will be able to get more mileage from your ideas
Obviously, you don’t want to use LinkedIn Pulse for recycling your old articles, but it can certainly be used as a channel for discussing ideas that have proven to be effective in the past. In simple words, if you had a very good white paper, successful blog post, or other piece of good content, you have the option of turning it into a LinkedIn Pulse article. When you publish it through Pulse, it will reach more colleagues and be accessed by a larger audience. It is not a bad idea to use for good ideas and get more mileage from them and LinkedIn Pulse is just the place to do it.
The beauty of LinkedIn Pulse is that it promotes your content to people that may not be able to access it through other platforms. You can also get instant approval for your post when you are using Pulse, which means the process works faster.